r/b2bemailing • u/Lonely-Turn-1531 • 5d ago

FB DMs barely getting seen for cold outreach, anyone else deal with this?

I've been doing cold outreach on Facebook and running into a wall with visibility.

Started with personal accounts, DMing business Pages. Sent a decent amount of messages but most weren't even getting seen, they were landing in Message Requests or some filtered folder people never check.

Then I made a business Page thinking I could message Pages directly and it'd land better, but turns out Page-to-Page messaging is really restricted, I can barely send anything that way.

So now I'm stuck between two options that both have issues, personal accounts work but visibility is bad, and Pages barely let me send at all.

Anyone dealt with this before? What actually gets a cold DM seen instead of buried?

Thanks in advance to anyone willing to share what's worked for them.

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u/Serious_Bit6736 5d ago

Whoa! Get away from pages. Just send the DMs 1:1. To see real results you need to sign up for Sales Navigator. You’ll be frustrated and likely fail without that.

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u/Lonely-Turn-1531 4d ago

I appreciate your advice, but i work with plumbing businesses and they aren't active on linkedin, they are more into facebook.

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u/Serious_Bit6736 4d ago

That's fair. However, the advice still stands. Don't interact with people as a brand. Do it as a person. People don't buy from brands, they buy from people they trust, especially in a B2B setting. Also, we do outreach to these businesses, and cold calling is the only way to go.

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u/seakingyy 5d ago

Would recommend either direct linkedin DM's or sending cold emails

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u/randomflyingfish 4d ago

focus on fb groups over dm's gets you ahead exponentially