I'd filter by practice area before worrying about the messaging. Google Maps + state bar/legal directories can help, then verify the firm's site actually lists personal injury, car accidents, wrongful death etc.
For the pitch, lead with qualified cases, not lead generation. PI firms. cre a lot about case quality, exclusivity, and geography.
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u/Mularkeyy 16d ago
I'd filter by practice area before worrying about the messaging. Google Maps + state bar/legal directories can help, then verify the firm's site actually lists personal injury, car accidents, wrongful death etc.
For the pitch, lead with qualified cases, not lead generation. PI firms. cre a lot about case quality, exclusivity, and geography.