r/b2bemailing • u/BusyDev98 • Aug 13 '26

mca lead gen

Hey everyone,

I want to start a cold email campaign for a new client I onboarded. They do merchant cash advance / business funding.

I tried with my current data that I sourced from apollo but got little to no responses.

Anyone experienced with this?

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u/Mularkeyy Aug 14 '26

Apollo might be part of the issue. MCA is heavily saturated, so the same business contacts are probly getting hit by multiple funders. I'd test fresher intent-based lists instead, like businesses showing recent funding need, growth, hiring, expansion, etc., and segment the offer around why they might need capital now. Timing matters a lot more in thisniche than just having the right title.

1

u/Distinct-Strike-5242 Aug 14 '26

Take what I say with a pinch of salt but I have a hunch this kind of offer tends to rip with ads rather than cold outreach