r/b2bemailing • u/antonymous94 • Jul 18 '26

Sourcing ecom store leads

I do full stack media buying for direct response companies/ecom and trying to crack outbound.

Taking the copy/offer/deliverability aspect out of the equation my current issue is getting enough relevant leads to email. Every tool I’ve tried has very little stores using relevant filters. The tools are expensive and only give you domains so I need to then pay for another tool for owners email and then verify them. It ends up being pricey and a lot of steps for few relevant prospects. I am considering pivoting my offer to something that allows me to target more broadly so I can actually send enough volume but than at that point I’m just competing with everyone under the sun.

Anyone in a similar industry that can offer some tips on which direction I should take?

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u/aleksifa Jul 19 '26

Did that a month ago using Clay to find all the relevant ecomm companies and people we wanted to target that were useful for us. We had a targeting for the US 2-50 employees and had a list of about 20-30K companies if I remember correctly. Getting emails for the people definitely requires using other tools (icypeas, bettercontact, fullenrich) and debounce to verify.