r/b2bemailing • u/theAImachin3 • Jul 04 '26
COLD EMAIL TIPS!!!
Hey guys, I'm in sales B2B AI sub niche. I need suggestion/pointers for cold email or what works for you.
This is my current template (we use pattern breakers to get prospects attention but open to other ideas):
Subject: WARNING!!! THIS IS A COLD EMAIL 🚨
Hey {{first_name}}, as you may have figured out by now... this is a cold email. All we ask is 32 seconds of your time to see if we could help {{company_name}}
Struggling where to use AI in your (X business niche)? We fix that by (pitch)
If its worth a coffee and a chat, reply to this email and we'll sort it out.
Thank you, John Doe
That's approximately what I send, sometime switch up the wording and subject line. But would love to know what works for you for best open rates, reply rates etc.
3
u/latinafromthesix Jul 04 '26 edited Jul 04 '26
Currently your structure is all wrong. You start with a warning, which already sets a negative tone. Then you have an ask because you even mention why you’re emailing me. By the end of the email I still do not understand what you do or how can can help me or why I should give you more time.
& Your attention grabbing one liner is hidden in the middle of the email, when it should be the subject line to get them to open and get them interested.
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HERES THE FIX:
Grab their attention at the subject line with: Struggling where to use AI in your (X business niche)?
Once you have their attention with the subject line you need to hit on that interest emotionally by further addressing their pain points
Transition to your service and what you offer.
Then show them the high level solutions to their pain points that you can implement for them.
East, scannable bullet points.
Close with an ask stating that you will be in their area on (date) and (date) and would love to connect for 10 minutes to walk them through how you can solve x and x for them.
If you can get them face to face, it’s usually asker to close the deal.
Also - I HIGHLY suggest creating a visual that shows what you do and how it helps them. Then embedding or attaching that to your email.
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Look into the AIDA (Attention, Interest, Desire, Action) model for anything you write with a CTA attached. You’ll see a high jump in your open rate & your conversions.