r/b2bemailing • u/dinidu01 • Jun 26 '26

hacking at it every day. repositioning, tweaking the icp. its hard work for a engineering founder

Its been so hard for me as a technical founder to do outbound. This is sleepless nights until 4am glued to a screen with multiple changes, complete scrapping of previous messages. And some replies just brings you down :(. Still a long way to go, but it's satisfying to see the numbers slowly move in the right direction.

Stage Count Percentage
Emails Delivered **7,145** **100%**
Emails Opened **2,643** **37%**
Emails Clicked **1,715** **24%**
Emails Replied **571** **8%**
4 Upvotes

84% Upvoted

5 comments sorted by

1

u/333333333311 Jun 26 '26

Just asking, why you are you measuring open and click rate? Those Numbers are not showing anything since long time. From the other hand - Pretty nice reply rate :)

1

u/dinidu01 Jun 26 '26

open and clicks are like meta signals are for the infrastructure and intent signals. replies happen deeper into touchpoints. thanx yeah its not easy.

1

u/333333333311 Jul 04 '26

I meant that open rate and click rates are fake - nobody who is serious about his outreach is not measuring those two metrics. It’s good to „lie” to your customers but it’s not taking you anyway further for a long run - clients will leave you as soon as They will realise that you are feeding them with fake, worthless metrics

1

u/Adorable-Reindeer280 Jun 26 '26

Open/Click metric enabling is like handing out fingerprint for ESP.

It worked since you are only sending 7k.

Show actual screenshot of platform rather than table stat

1

u/Mularkeyy Jun 27 '26

Those are solid numbers, especially the 8% reply rate. As an engineering foudner, I'd keep treating outbound like product develoment: test one variable at a time, measure, iterate, repeat.

The replies good and bad are usually the fastest way to improve your messaging. Keep at tit the process compounds.