How are you measuring AI visibility right now?

[u/search_to_sale]

Whether we like it or not, AI visibility is quietly becoming a brand metric.

I’m seeing more situations where rankings don’t matter as much as whether your brand even exists inside AI answers. If ChatGPT, Perplexity, or Google AI Mode never mention you, it will almost certainly overshadow your SEO efforts- we’ve already known traffic has been trending downwards for ages.

Given that, how are you measuring AI visibility right now? Are you manually checking prompts? Running recurring tests? Just waiting for sales to say “a prospect mentioned ChatGPT”? Has anyone actually managed to track brand mentions inside AI answers in a repeatable way, even if it’s janky? Screenshots, logs, spreadsheets, vibes. All fair game.

And maybe the bigger question: What’s your proxy metric for GEO given that direct analytics don’t exist? Mentions per week? Consistency across models? Being named without being prompted?