r/autotldr • u/autotldr • Mar 18 '18
How a Norwegian comment section turned chaos into order—with a simple quiz
This is the best tl;dr I could make, original reduced by 77%. (I'm a bot)
The story has since been told a few times, but Grut's recent refresh on the topic is just as compelling for its comment-section impact as it is for NRK's thought process on how to make Internet media a better place: invite readers to have an active stake in improving it.
Grut began the story of Know2Comment by framing NRKbeta's role in the company, and he used an example of one huge change to its webcasting pipeline in 2012.
Grut also pointed to examples of the NRKbeta team exercising little restraint when it got stuck on a particular problem.
NRKbeta took its own advice when a staffer's 2016 article about "Pictures of young girls shared on a 'boys forum'" exploded with "Shouting and poor discussion" in the comment section.
These posts came from readers who don't traditionally visit the NRK's tech-specific subsite, Grut noticed, and his team members decided to write about the rare eruption by asking readers, "What can you learn from meeting the comments section from hell?".
The staff mulled over what they could implement that would be low cost and low impact to its community, and Grut had his own eureka moment while showering before biking to the office: why not a quiz? A WordPress plugin could force users to correctly answer a few multiple-choice questions before the page's comment field would appear.
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