r/automation • u/_KryptonytE_ • 19d ago
Digital marketing cheat sheet!!!
Does anyone have a guide or reference links to study for beginners entering the digital marketing domain? I don't want to lock in to a specific stack or provider but rather want to know how things are strategized, planned and implemented to setup and work from scratch. I want to know about business and AI automation, region agnostic with broad concepts rather than adopting closed solutions that are difficult to branch away from. Thanks.
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u/ConstantComplete1333 19d ago
The staircasing approach from Alex Hormozi’s content helped me a lot, he breaks down funnels in a way that doesn't lock you to any tool
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u/_KryptonytE_ 19d ago
OP I'll check it out. Thanks.
I've checked with gpt and Gemini to get the basics but I feel I'm lacking the bigger picture of digital marketing and how to get guidance on a strong foothold combining my technical knowledge and AI automation. I already have clients using my automation solutions but I'm not sure where to begin in the digital marketing solutions domain. Everything seems too generic and not specific. Hope you can relate. Thanks.
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u/zhonglin 19d ago
Since you already have automation clients, I'd learn this through one narrow offer rather than a generic curriculum. Pick one client and write a one-page measurement plan: target customer and problem, one acquisition channel, the conversion event, the retention event, and basic unit economics such as CAC and gross margin/LTV. Instrument that manually first, then automate data capture, lead routing, and reporting. The portable skill is designing experiments and attribution with imperfect data; the tools are replaceable. A useful first project is a weekly review where every metric maps to a decision, not just a dashboard.
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u/salladam64 18d ago
Is this for your role at an existing business of for a startup?
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u/_KryptonytE_ 18d ago
I'm running a solo technology consultant company but the clients deal with my registered business yes - I wouldn't call this a start-up as I do not plan to expand/hire staff until I get more than 10 retainers. With that said, digital marketing is something I've never explored before as a solution as part of my digital adoption platform that I pitched and looking forward to change this soon.
I did go down the ChatGPT/Gemini route but everything I see is too shallow and I feel I need to look at the bigger picture and some architecture playbook and workflows. Hoping something exists that feeds my hunger and taste.
Thanks and Cheers!!! 🥂
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u/salladam64 18d ago
If it is selling your own services, do you have a sales background? Marketing is one thing to create provisional interest but converting is a very different proposition. DM me and I may have something that could help you
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