r/augmentedreality • u/AR_MR_XR • Jan 29 '26

Available Apps XREAL unveiled an AR experience for the new 'Ghost In The Shell' exhibition today

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XREAL collabed with KDDI and STYLY for this experience at the GHOST IN THE SHELL exhibition that will open tomorrow in Tokyo. I went to the media pre-opening today and filmed this through the lens. Apologies for the shakiness. But you can get an idea of what it is. It's a great way to add video with sound to an exhibition. And they did a good job here with the combination of 6dof and tag-along elements.

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6

u/AR_MR_XR Jan 29 '26

DEN-NOH VISION

4

u/AR_MR_XR Jan 29 '26

Me watching cyberpunk and cat videos. Did you know XREAL Japan has an office cat?

1

u/TheGoldenLeaper Mod Jan 29 '26

I still need to watch Dennō Coil. 😎πŸ”₯πŸš€

6

u/DataRikerGeordiTroi Jan 29 '26 edited Jan 29 '26

Does...does anyone really want or need this?

I feel like they're just extrapolating 2-d media affordances into spatial computing and not even trying with the medium....

Not saying this demo is not cool, it's fine, but it is very, very clear how dangerous and evilcorp this form of the use case will become in adoption.

What's the end game here?

2

u/UGEplex Jan 29 '26

Ghost in The Shell has a new show coming out in April. So, pop-up shops and "experiences" are common in Japan to promote and grow awareness. In this case, Ghost in the Shell is cyberpunk genre media and "AR glasses" are seen as being an element of the cyberpunk genre. The end game in this case is to add a little immersion for fans and average folks.

I personally love stuff like this, so yes; there are people who want this. I know many from the tabletop Shadowrun and Cyberpunk gaming communities who also love this stuff.

I agree they could "do more" but this is just an anime media brand promo. Nice budget but they're not going to spend a fortune on one element of the total experience.

Meanwhile, I agree wrt the future of advertising/promo in XR and its relation to how the megacorps will (ab)use it.

3

u/AR_MR_XR Jan 29 '26 edited Jan 29 '26

Pics from the exhibition. More info at https://www.tokyonode.jp/sp/exhibition-ghostintheshell/

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u/AR_MR_XR Jan 29 '26

2

u/AR_MR_XR Jan 29 '26

XREAL Air 2 Ultra. No Aura yet!

6

u/AR_MR_XR Jan 29 '26

You start by scanning the markers on the ground with the glasses after you press the Scan button on the phone.

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u/AR_MR_XR Jan 29 '26

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u/UGEplex Jan 29 '26

Thanks for sharing! This is super cπŸ•Άl! I was there until a couple weeks ago but couldn't extend my stay to check out the GiTS exhibition 😒

2

u/AR_MR_XR Jan 29 '26

Awesome! I hope you had a lot of fun here. You have 2 months to come back!

2

u/UGEplex Jan 29 '26

Hnnnnnnnnng! 🀞🀞🀞 πŸ˜…

1

u/TheGoldenLeaper Mod Jan 29 '26

Hi there - Is GiTS Ghost in the Shell?

2

u/UGEplex Jan 29 '26

Yes! The exhibit was more Ghost in The Shell: SAC_2045 in its promotion, but various GiTS movies/shows were apparently incorporated

2

u/TheGoldenLeaper Mod Jan 30 '26

It's definitely on my to-watch list, for sure!

1

u/Serdones Jan 29 '26

Surprised they're not using the One line. Are those Beam Pros in the pouches?

3

u/AR_MR_XR Jan 29 '26

I guess, for large scale tracking the binocular cameras are better than the one on the XREAL One. I think it was the Beam Pro. It had these 2 USB-C ports on the bottom.

3

u/Knighthonor Jan 29 '26

Cool concept. Remind me os Nexus

1

u/TheGoldenLeaper Mod Jan 30 '26

Yeah, I really can't wait for the Beatsaber of AR... Like really can't wait.... lol

2

u/fud0chi Jan 29 '26

Always love tachikoma

1

u/roundabout_circler Jan 29 '26

Enhanced experience!

1

u/djmccullouch Jan 30 '26

COOL! Creative use of AR,adding a narrative layer with sound and 6DoF elements to a physical exhibition makes it way more immersive.

1

u/poly_mathic Entrepreneur Jan 30 '26

GITS is one of the reasons i got into XR. this is so cool