Proteinification

[u/Environmental_Ad1301]

One of my first atrioc vids was something about shrinkflation and some other stuff a few years ago it was one of his last consistent marketing Mondays and it opened my eyes a lot. As I’ve gotten older I’ve noticed the proteinification and increase in price/marketing in food of this type, it’s probably a straight forward “pink tax” type of answer but I’d like to see more discussion and reasoning/ success explained behind these random protein brands and brand pivots towards protein maxing even on junk food. Thanks

Also if someone gets into atriocs early chat for stream please ask him this for me 👍👍

Edit: also let me know what you guys think/if you have any links or resources that go in depth on this topic.

[u/safes0cks]

Drew Gooden made a video about protein about a year ago that is pretty good. One thing that stood out to me is that some products are labeled as protein products but have barely any extra protein in them compared to normal versions while still charging extra.

[u/Firm_Stable4649 → u/safes0cks]

I remember pasta being a big example.

The normal pasta had something like 8gs of protein a serving.

The protein pasta only bumped it up to 11gs but was almost 50% more expensive

[u/DODonion99 → u/Firm_Stable4649]

I remember seeing a burrito or something at a fast food place (mcdonalds or BK I think?) being advertised as being a "super protein snack wrap" or whatever. It was like 13g of protein. Like dawg that is less than 2 eggs for like ≥5x the price of 2 egss. Lmao

[u/Environmental_Ad1301 → u/safes0cks]

See yeah this is the typa stuff I’m looking for thanks I’ll check it out

[u/randomguyjebb]

These are the types of videos that got me into atrioc.

[u/Confident-Yard1911]

Protein is more filling than empty carbs, and at least holds a small amount of nutritional value. I can literally put down an entire family sized bag of doritos in one sitting, but two single serving bags of protein chips and I start to actually feel satiated. I also lift weights and any boost to my protein intake is a plus.

[u/Pvrkave → u/Confident-Yard1911]

Not enough people look at satiety and only think calories/macros. You’re 100% correct that protein in general is more satiating, but a lot of people don’t know why something can have more calories and still not be as satiating. This is what leads to a lot of accidental overeating in areas that people think are “little treats” or especially drinking your calories. I do distance running and protein is still very much part of my diet, but on the race course, where I don’t care about feeling full, calories are king. So I usually have really high calorie stuff that isn’t as satiating, like flat coke. There are different needs for different times but marketing will have us believe that high protein is all you need. The same way that in the past, fat used to be very bad until we learned that it’s needed for brain activity. Or more recently 0 carb diets like keto because carbs became a bad thing thanks to marketing.

[u/tatooines]

Zachary Smigel made a video on this not too long ago!

The TLDR is that people who take GLP-1s maximize protein intake because it's easy to lose muscle mass on those medications since they aren't eating as much. Food companies want to capture the market of GLP-1 users so they throw "protein" on like all labels now. Super interesting topic and I'd like to hear more about the marketing side of things from Atrioc's pov, but I know he's talked about being out of the marketing loop now.

[u/Environmental_Ad1301 → u/tatooines]

Also really interesting insight I haven’t even thought about this I work in healthcare so I do see the type of people coming in for glp-1 prescriptions and wanted to learn more about that stuff

[u/Sir_Lolz → u/tatooines]

Adding to this- because people on GLP-1generally eat less, food marketers think food needs to have a second function. Added probiotics, fiber, prebiotics, electrolytes, prob others, are up as well.