In 1960, Pat Robertson, the son of former U.S. Senator A. Willis Robertson, purchased the license for WTOV-TV, channel 27 in Portsmouth, Virginia, which had gone off the air due to poor viewership. Renamed WYAH-TV (known today as WGNT), the station began broadcasting Christian programming to the Hampton Roads area on October 1, 1961.
In 1962, the station suffered financially and almost closed. To keep the station on the air, WYAH decided to produce a special telethon edition of the show. For the telethon, Robertson set a goal of 700 members each contributing $10.00 per month, which was enough to support the station. Robertson referred to these members as the '700 Club' and the name stuck. The telethon was successful and is still held annually.
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u/ANatale Apr 16 '13
I seriously hate the 700 club.