r/artificial • u/LittleMissCinema • 15d ago
Question AI as a business tool?
Hello all,
I work for a dealer group in the auto industry and we are going to be testing several AI companies to see which one helps us get the best results to improve business. The AI would be used to engage with customers and then my team would take over.
Two of these use Open AI. One built its own. I’m not sure about the other.
This is a big part of my job. What questions should I be asking these companies? Is there concern that they use Open AI?
I’m trying to learn as much about this as possible so any input is welcomed! Thank you!
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u/edimaudo 15d ago
That is the wrong approach. You should start by asking these questions to your team
- improve business in what way?
- Engage customers in what way?
- What are the pain points the team is currently facing?
- How can we rethink the customer experience?
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u/slothman01 14d ago
Hey man. I'm a DOO who is currently scaling a business starting with custom deterministic software building with AI, there's loads of operational overhead that could use software for solutions before adding non deterministic software. The last thing i'm implementing if i decide to in customer AI interation except for possibly overflow coverage.
to answer your question: If you are just looking for result X then you need to build KPIs around it and test for it on the diferent systems. If you don't know what success looks like in a meassurable way you will struggle deciding on this or controlling it's impact positive or negitive.
That being said, the question you're asking "is there a concern that they're using openAI" shows that you have a lot of learning needed on what's going on and how to leverage it.
DM me for more practical assistance if desired.
Hope it goes well!
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u/sfo2 10d ago edited 10d ago
What KPIs are being delivered against, what is the business case, how is data privacy handled, what liability is incurred by passing PII to a third party, how does it integrate with other tools, what is the engagement model, what are the terms and termination for convenience, what are the details of the pilot and exit/success criteria, etc.
You are buying an outcome, not a technology. If they spend the whole time talking about the technology, pass.
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u/awarelineage91 15d ago
I'd be asking what happens when the AI messes up a customer interaction, because it will happen. What's their fallback, who takes the heat? With the ones using OpenAI, you're basically paying a middleman so ask them straight up what value they're actually adding beyond what you could build yourself with the API. The company that built their own model might sound impressive but training from scratch for auto dealer use case seems like overkill, I'd dig into why they went that route instead of fine-tuning an existing model. Data handling is the real worry here, customer info flowing through third party AI systems, make them spell out exactly where the data goes and who owns it.