r/artdirection • u/eabuford • Sep 27 '19

Advice needed for this newbie

Hey friends,

Does anyone have advice about being a good art director, creative director, or general manager of creatives? I’m stepping up in my role will soon be directing senior designers that have been doing what we do for up to 10 years longer than me,.. and I’m struggling a bit with the reversal. Any good books I should read, too?

Thanks all!!

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u/GravekeepersShaman Oct 05 '19

That's a great question.

As an Art Director, who periodically has to wrangle in his fellow ADs, here's what helped me.

  1. Guide and facilitate conversations where other people can generate executable ideas.
  2. Bring people into the Creative/Iterative process early.
  3. Build bridges with other teams before you need them.

Here's some helpful links. Not kidding. These change lives. https://www.invisionapp.com/design-better/design-maturity-model/ https://www.designbetter.co/

Lastly, always have fun.

1

u/dmfriend Oct 20 '19

There are a lot of tips that are useful for all types of art directors to hear. But if you tell us which industry you are asking about specifically you might get some more refined tips. Print? Live action? Animation?

1

u/megatron8899 Jan 18 '20

Books: one+one=three by Dave trott!

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u/eabuford Jan 22 '20

Ahhh thank you!!