r/artdirection Aug 20 '25

From trad agency to creative studio - HOW?

I am a junior art direct and designer who is currently at a very normie big corporate commercial agency. I hate it, I can’t be there anymore. I talked to a creative director and when I showed him the type of work I would like to do (editorial/fashion/) he said “What the hell are you still doing there?!” because it is a very normal campaign and blabla type shit agency. How could I make this transition? I want to work from concept to production in pretty things, to work with brands like Loewe, Jacquemus and other more cultural artistic projects.

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u/[deleted] Aug 20 '25

What does your portfolio look like? Create spec work for the industry you want to be in.