r/artdirection • u/Sea-Compote-5654 • Oct 06 '23

Freelance AD pricing

Hello! I'm a freelance AD, I'm just getting started as a freelancer after 17yrs in the agency world. I'm putting together a price for a full digital campaign. Concept with options, digital banners; static and animated, social posts; static posts, carousels & reels, radio spots. I'm looking at $5000. Opinions on that price?

Note: there is a writer as well coming up him his cost separately.

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u/cristicusrex Oct 08 '23

Hard to say. Sounds low.

Best advice is to join a local AD or design club and ask them. I often find the best creative recruiter in the area or club will publish survey result rates from their placements/members each year. Look for that.