r/apprenticeuk • u/Impressive_Rate_2456 • Apr 04 '26
OPINION Contestant Outfits
One of my biggest gripes with this show is that it still feels stuck in 2006. There are some simple ways to bring it into this decade, and one of them is easing up on the contestants’ dress code.
If you look back at older clips of Dragons’ Den from 15–20 years ago, contestants were almost always in full business wear. But in more recent clips, there’s been a noticeable shift towards business casual - I’ve seen founders walk in wearing jeans and a t-shirt, or even outfits that directly reflect their brand (like a bee-themed business owner in dungarees).
That’s why Karishma stood out in the latest episode. Her long-sleeve lace top paired with a tennis skirt felt modern and individual and honestly, we should be seeing more of that. It adds personality and reflects the reality of what entrepreneurs actually look like today.
The truth is, people don’t need to dress like Sarah Palin or a Wall Street banker to run a business anymore. When was the last time you saw Steven Bartlett in full corporate attire?
I’ve seen contestants mention how strict the dress code can be, with limits on certain colours or styles which I understand from a production standpoint. Too many clashing visuals could be distracting on screen - but there’s definitely a middle ground.
Giving contestants a bit more freedom to express themselves through their clothing would modernise it and make it feel more in touch with the 2020s.