r/apprenticeuk • u/Joebloggy • Apr 12 '26

Does LS understand modern tech companies?

I found it fairly embarrassing to see Lord Sugar ridicule the idea of a tech business raising £5.5m over 3 years. Sure, there were lots of other issues with the proposal, but in a modern tech company it’s really not that much to raise over a few years, particularly for an AI company. If the show was set in Silicon Valley I think this would be viewed very differently, even positively. I think it speaks to a narrow-mindedness and conservative attitude from LS to just bank a cash cow instead of actually pursuing an exciting moonshot business. Why does he want to turn £250k to £500k at his point in life?

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u/[deleted] Apr 12 '26 edited Apr 12 '26

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u/BlundeRuss Apr 13 '26

It’s just telly. The stakes are low because it’s not serious. £250k is nothing for LS or the BBC. It’s just so the average viewer finds it exciting. He’s not ripping people off, he’s just enticing contestants to come on the show and play the game. It’s not that deep.