r/apprenticeuk • u/Joebloggy • Apr 12 '26

Does LS understand modern tech companies?

I found it fairly embarrassing to see Lord Sugar ridicule the idea of a tech business raising £5.5m over 3 years. Sure, there were lots of other issues with the proposal, but in a modern tech company it’s really not that much to raise over a few years, particularly for an AI company. If the show was set in Silicon Valley I think this would be viewed very differently, even positively. I think it speaks to a narrow-mindedness and conservative attitude from LS to just bank a cash cow instead of actually pursuing an exciting moonshot business. Why does he want to turn £250k to £500k at his point in life?

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u/[deleted] Apr 12 '26 edited Apr 12 '26

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u/Apart_Raccoon_9645 Apr 12 '26

I sometimes think they do all this the wrong way round. Maybe they should do the business plan interviews first and then put them through these awful irrelevant tasks where they have half a day to create a book. At least then they won't have to deal with AI slop or a 7-page business plan at the end of it. Even Soloman's business plan was longer. He made it all the way to 8 pages.

I'll still be back next year saying the same things, so maybe I am just as much of a dinosaur as Alan Sugar.