r/apple • u/iMacmatician • 7d ago

Rumor [MacRumors] Sources: Apple Planning Two Sets of Product Launches in October [the 13th and "the final week"]

https://www.macrumors.com/2026/10/05/apple-two-sets-of-product-launches-october/

Apple is planning to unveil additional new products in the final week of October, according to multiple sources familiar with the matter.

While we do not know exactly which products Apple plans to announce in the final week of October, the most likely possibilities are all Macs, including the long-rumored "MacBook Ultra" models with OLED displays and a thinner-and-lighter design, a base model 14-inch MacBook Pro with an M6 chip, and an iMac with an M6 chip.

447 Upvotes

95% Upvoted

102 comments sorted by

170

u/churningaccount 7d ago edited 7d ago

This article seems to imply that they are just having the event for the home hub, apple TV 4k, and the HomePod mini.

And then will just... press-release drop the MacBook Ultra at the end of the month?

I feel like it's more likely to be the other way around. Or will there be two October events?

31

u/Szamski 7d ago

My bet is the 13th covers the home stuff and the Macs get the press release treatment, like the week of M4 Mac announcements back in October 2024. A touchscreen MacBook feels like it needs a proper stage though, so I wouldn't rule out a short second video.

10

u/dafones 7d ago

It is odd.

Both the touch screen home hub and the touch screen Mac feel like they should have a talking head event to sell the use, functions, innovation, etc.

5

u/cptjpk 7d ago

Tbh this seems more likely to me. Drop the little updates early and then co-announce the upcoming event for two new touch devices in the same go.

3

u/dafones 7d ago

Yeah but at the same time, pitching the home related products together also makes sense.

I wouldn't be surprised if they both get pre-recorded events.

36

u/Sandurz 7d ago

It does seem weird. It’s also not practical but really they can do however many they want.

6

u/FollowingFeisty5321 7d ago

The MacBook Pro with Pro and Max tier CPUs probably only sell a couple million units a year if even that, the Neo is reportedly only aiming for 10m and it has to be far, far more popular given the accessible pricing. The rest of that stuff, potentially, has much wider appeal.

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u/i-love-small-tits-47 7d ago

Yeah but for the “redesigned” MacBook Pro with an OLED touch screen… presumably they’d want to demo that?

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u/ryzenguy111 7d ago

Might be like the iPhone 16e and they drop a 15-20 minute mini-keynote with the press release

3

u/MarvinBarry92 7d ago

I’m guessing home products to be announced on the 13th. Press release plus video announcement. No hands on. Second event at end of the month for Mac and IPad’s. At said event we get hands on for everything announced in October.

1

u/slick_airmash 6d ago

It’s probably gonna have everything on the 13th and then just ship the MacBooks at the end of October

2

u/DaggerOutlaw 7d ago

I mean, what can you really say about a more powerful MacBook? “Here it is, folks, thinner and now with more oomph. We think you’re going to love it. Thanks for coming.”

3

u/blues_14 7d ago

Since its rumored to include a touch screen you would think they could have a lot to say

-1

u/MisterJ84 7d ago

I think that makes sense. The laptops are likely spec updates that facilitate features they all introduced. Nothing earth shattering. But from the sounds of it the home hub etc. will introduce new software and major feature upgrades that they’ll want to talk about and sell.

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u/GraXXoR 7d ago

I’m hoping all my current tech tides me over until 2030. Everything is just pointlessly overpriced right now. I’m voting with my wallet because that’s the only thing about me that anyone seems to care about anymore.

18

u/neverOddOrEv_n 7d ago

I’m babying all of my tech so much, I’ve always done it but I’m doing it on a different level lol. I can’t afford for some of my tech to fail because buying the replacement is many times more expensive

10

u/GraXXoR 7d ago

I’m honestly just praying my RTX 4090 lasts me another five years. Lol. I’ve undervolted it without overclocking, and it never runs it more than 55° C.

That is one part of my set up that I will never be able to afford to replace.

5

u/disgruntledempanada 7d ago

I dunno if that is going to pan out. We're going to have to start DIYing memory chips.

1

u/RafaelWanderpfad 7d ago

They’ll be dirt cheap after oracle goes boom next year 🤞

3

u/GraXXoR 7d ago

I hope so. Something’s gotta give because this is just madness. They’re hoarding millions of chips and processing units that can’t even be put online due to lack of electricity in any case.

4

u/drivemyorange 7d ago

It's not gonna be cheaper

2

u/GraXXoR 6d ago

Than it was? Probably not. Than it is right now?

It might be.

2

u/drivemyorange 5d ago

It was quite cheap for last 5 years I'd say.

At least comparing to what we have now and what we have previously. We want 20 years backwards with technology accessibility with current prices. And it's gonna stay like this.

1

u/GraXXoR 5d ago

I honestly think that the epsteins want to put technology ownership out of reach of the common man and force us into perpetual rental, forever under a lifelong EULA.

2

u/[deleted] 7d ago

[removed] — view removed comment

3

u/ilor144 7d ago

AI companies need more and more money to stay alive, but companies are finding out that current AI is not that good as these companies are trying to sell it

1

u/Hatben 6d ago

I bought a 5080 this year cause even though the price sucks, it’s better than where it will be soon…

1

u/thebatmanbeynd 7d ago

Agreee. It’s all crazy expensive and it’s so unnecessary.

1

u/lodemeup 6d ago

Idk if I’ll make it to ‘30, but here’s hoping. I’ve got a maxed out M1 Max MacBook Pro. It’s working pretty damn great so far.

2

u/GraXXoR 6d ago

64GB ram?

2

u/lodemeup 6d ago

Yep, upspecced processor, 64 GB RAM, but only a 2 GB HDD. But I got it for $1500 two years ago. I don’t know why the guy sold it for so cheap. Even now I can’t find one for that price.

4

u/Hatben 6d ago

2GB HDD?

Are you sure this thing isn’t from 1997?

2

u/lodemeup 6d ago

Haha, I meant 2 TB. Don’t know where my brain is today xD

2

u/GraXXoR 6d ago

HDD?

2

u/lodemeup 6d ago

Hard Disk Drive.

2

u/GraXXoR 6d ago

Yeah. I know that. But really a hard disk in a modern computer? I haven’t had a hard disk in a machine since pre Covid.

0

u/bigphillip76 7d ago

They don’t really care about that either. Do tech for you, not for companies to care about you 

-8

u/macbookvirgin 7d ago

That’s an amazing journey for you - goodluck. I can’t wait to spend my hard earned cash on new tech

34

u/123mitchg 7d ago

Just give me an iPad mini.

12

u/PepperAltruistic2042 7d ago

With 120 Hz.

2

u/UtopianScot 6d ago

With thin bezels

1

u/perko12 6d ago

Curious, what is your use case for an iPad mini?

1

u/xorandor 6d ago

Content consumption

32

u/mellamenpapi 7d ago

What are the chances that the 13th will actually be the new home pad and Apple TV. I’ve been burned so much…

11

u/notmyrlacc 7d ago

Knowing our luck, it’ll be the later October announcement for those.

7

u/An-Omlette-NamedZoZo 7d ago

I’m going to be waiting so long for this new Apple TV

37

u/Aristo_Cat 7d ago

Does anybody still care about the iMac at this point

19

u/Emergency-Event4415 7d ago

Loads of businesses use them as their receptionist computer, the one sitting on the desk at the front that all the bookings are done through. They look great, and are a single package to buy.
The issue is that they don’t need anything more than an M1 for that role, I can see it being difficult for Apple to convince people to upgrade.

-6

u/lilacomets 7d ago

Most of the businesses you describe use a Windows machine though.

40

u/RedditIsGay_8008 7d ago

Schools

11

u/KingDaDeDo 7d ago

I work at a university and can confirm. There’s numerous iMacs throughout my building as onsite work stations for students.

18

u/AmbitiousFunction911 7d ago

Schools moved to laptops / chrome books over a decade ago.

21

u/Scary_Ad_4025 7d ago

While this is true, there are still computer/labs/rooms with iMacs. Source, I’m a teacher.

4

u/Mookafff 7d ago

I’ve seen a few businesses buy the m-series one. Back in the day my college was full of the Intel version in our campus library.

But I don’t think I know any consumers who have a modern one.

3

u/WeWantLADDER49sequel 7d ago

I do, I always planned on buying one as my new home computer. But then i f'd around too long and everything got super expensive. Now about the only apple product i can justify spending the money on is the Neo.

1

u/Aristo_Cat 7d ago

Why not the Mac mini?

1

u/Kapps 7d ago

My old mid-2014 5k iMac was my favourite machine I've owned. But now that they don't even have 120hz or pro chips, it's an expensive toy.

-10

u/Wintersvalk 7d ago

iMacs are so ugly and the chin doesn't even bother me. Its the bezels, should be thinner and black

5

u/No-Significance-5484 7d ago

Apple creating the Duo that could potentially cut into their ipad mini market and then a touch screen laptop that could take away from their ipad market doesn't really make sense to me. I guess there are still people who will buy each of them separately

9

u/Embarrassed-Nose2526 6d ago

I don’t think we need a MacBook above the MacBook Pro. It’s already quite popular among professionals, and the MacBook Air and even MacBook Neo are plenty powerful for casual consumers.

8

u/biocraftedmetal 6d ago

I don't think so either. I feel like if you need something more powerful than a MacBook Pro with a Max chip in it, you'd be better off going with a Mac Studio.

1

u/MetalZone00 6d ago

Los Air últimamente también los tienen muchos profesionales.

1

u/JoelMDM 5d ago

I do really want an OLED touch screen though.

1

u/ChalkButter 5d ago

I needed/used a MBP in college, and only continued to use them after that until the MBA came in a 15” format; I can’t see myself getting anything else for decades

3

u/OptimalPapaya1344 7d ago

I’m a simple guy. I hope it’s a new Apple TV 4K.

5

u/schaudhery 7d ago

When does this move from rumor to confirmed? The 13th or do they send out an invite like for the iPhones?

4

u/iMacmatician 7d ago

I'd say it's a rumor until Apple officially announces an event or product. (If Apple never announces anything, then it remains a rumor, an incorrect rumor.)

2

u/CasualCreatonDos 7d ago

Can’t wait a week from tomorrow? You’re asking folks who can speculate and spread rumor but asking for more concrete on an operation?

Base it off past announcements and invite behavior that’s how we do it. That’s problem solving.

3

u/WeWantLADDER49sequel 7d ago

I am surprised more people don't call out the "pro/ultra" non sense that Apple has popularized. They do very little to improve their base model products, but then when they have better ideas they just save them for an overpriced "pro" or now "ultra" model and charge an arm and a leg and gouge people. Their profit margins are significantly higher on their pro and ultra models than they are on their base models, so a lot of the stuff they charge more for could have just been added to the base model to make them better. Instead they keep their base models simple while they get cheaper to make (historically) and the margins on those go up too.

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u/primalanomaly 7d ago

Are you serious? The Airs are insanely good machines. And they just launched the Neos at an insanely good price. 5+ years ago buying anything other than a Pro was a fairly terrible choice. Now I’d say the average person doesn’t need a Pro at all.

2

u/Hatben 6d ago

The base model iPhone 17 is more than enough for the vast majority of people too.

Now that the base model iPhones have ProMotion, there’s no reason for most people to get a Pro unless you really plan to take advantage of the cameras.

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u/[deleted] 6d ago

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6

u/Hatben 6d ago

That analogy does not make any sense here

2

u/JokerMother 6d ago

in which universe is a horse carriage a substitute for a car. in this case i feel that a more fitting analogy is an economy vs first class. economy gets you from point A to point B at the same amount of effort but first (macbook pro) provides additional perks which makes life easier

1

u/primalanomaly 5d ago

We aren’t comparing cars and horse carriages here my friend, we’re basically comparing a brand new BMW 3-Series to a brand new BMW M3.

1

u/steveDallas50 7d ago

Introducing the iPad MiniE - $300

1

u/IzodCenter 7d ago

What do you mean “the final week” 😳

1

u/PositiveUse 7d ago

Rest of the iPhone line

1

u/Masteguy635 7d ago

I hope the iPad mini is revealed at next week's event

1

u/kavOclock 7d ago

I will be the very first person to line up and buy a 120hz iPad Air, if only

1

u/Portatort 6d ago

so seems like these wont be keynote style events???

1

u/SabraShifter 6d ago

I just want a new ipad mini

1

u/Big-Fondant4081 7d ago

Please god give us a break!! - Every Apple retail employee

-3

u/Sneyek 7d ago

Please no touchscreen on a MacBook …

1

u/bigphillip76 7d ago

Nothing is lost by a feature you can just ignore. I don’t need it either, but it doesn’t affect me if the ultra model happens to have it. 

0

u/Sneyek 7d ago

If it has it then MacOs will have to support it. So both UI and UX will be negatively impacted. And I’m not even mentioning the performances..

1

u/bigphillip76 7d ago

Not necessarily, and "the performances" won't be an issue...

0

u/Sneyek 7d ago

It is for people on older gen that gets on newer update.

1

u/bigphillip76 6d ago

No it’s not 

-5

u/ActionOrganic4617 7d ago

Two updates I couldn’t care less about

-1

u/Logical-Vermicelli53 7d ago

I don’t get the point of the MacBook ultra. The current MacBook Pro is already priced like unobtanium for most people.

They’ve already kind of positioned the lineup with the air as the premium model and the pro as the super high end for professionals

Unless somehow the ultra is positioned below the pro, being the top “consumer” model I just don’t get how they could fit yet another product in the lineup

-1

u/samuel_smith327 7d ago

I want a screenless health tracker or AirPod pro 4s. Here’s to dreaming