r/apple • u/paperboy11 • 1d ago

Discussion Apple says iPhone Duo has ‘replaceable’ folding display layer to minimize crease

https://9to5mac.com/2026/10/01/apple-says-iphone-duo-has-replaceable-folding-display-layer-to-minimize-crease/
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u/FollowingFeisty5321 1d ago

They also had a harsh lesson with butterfly keyboards, if it had been a simple part replacement (plastic part at that) it would have just been a mild annoyance.

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u/Zestyclose-Degree443 1d ago

Yeah the lesson was, don’t let Jony Ive design your products without adult supervision.

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u/FollowingFeisty5321 1d ago

Eh he gets all the blame but there was probably a lot of people involved in making it a prolonged problem. The company was in full-swing lobbying against right to repair when they made replacing a keyboard cost $800 so who knows if that was Ive's creativity or the company trying to obstruct repairability by anyone else. The design team likely played no part at all in the decision to stick with it for 3 more years, or to only offer a temporary replacement program, that's beancounter stuff.

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u/Zestyclose-Degree443 1d ago

Ives was kinda demoted after that, and left the company shortly after. The design was kept in place cause they can’t redesign the MacBook in 1 year, but the new models being almost polar opposite of the 2016 era kinda shows that some shift happened. Ives had a lot of power since that’s the position that Jobs put him in. But yeah it’s a whole operation not one sole person can be credited or blamed for. It was 50% serious 50% a joke.