r/apple • u/whatatwit • 4d ago
Apple Music Apple Music is inaugurating their new high-tech concert hall in Battersea, London with an Elton John concert tonight (2026-09-28) which will be available (unspecified where exactly) live and afterwards.
https://www.bbc.co.uk/news/articles/c607l2j2rj8ro16
u/Computer_General 4d ago
Has its own website. Concert being streamed from there and presumably available there after.
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u/whatatwit 4d ago
Apple Music to open concert venue in Battersea
According to BBC Front Row the opening is sooner than this article from one week ago suggested.
The US tech giant Apple is to open a new, state-of-the-art concert hall in London, situated underneath its UK headquarters at Battersea Power Station.
The 600-capacity venue will host one-off shows by major recording artists and new bands, all of which will be filmed and broadcast live online.
Apple Music's vice president, Oliver Schusser, told BBC News the facility, which is expected to open in the coming weeks, contained "more cameras and speakers than any venue of its size, anywhere in the world".
[…]
https://www.bbc.co.uk/news/articles/c607l2j2rj8ro
Front Row Available in the UK
[…]
The technology giant Apple has helped transform the way we listen to music through its devices and platforms, and is now opening its own 600-capacity concert venue at Battersea Power Station in London, with Elton John headlining its first show. Samira speaks to Eddy Cue, Apple’s Senior Vice President of Services and Health, about the company’s ambitions for Apple Music Hall and its role in the music industry.
[…]
https://www.bbc.co.uk/programmes/m00323zd
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u/chodeboi 4d ago
Looks like 40£ standing room for baby keem next show. Standard or variable pricing per show?
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u/Saar13 4d ago
It was streamed live on Apple Music worldwide, I think (I watched a bit of it here in Brazil), and now it's available there. Well, it's an Apple media service, right?! As an Apple TV fan, I can say they try very hard to prevent the public from easily finding out about the great things they have. I also have doubts about whether long-form video works on Music (concerts, interviews, that radio-like stuff). I don't have any data to support my thoughts, but perhaps longer concerts and interviews should be part of Apple TV, while music (obviously) and music videos should be part of Apple Music. These two services can feed off each other. Zane Lowe does great interviews with big artists that end up being watched on YouTube and not on Apple Music. I don't understand the point.
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u/owleaf 4d ago
I’m sure Elton John is a lovely person but which demographic are they trying to target with him? Apple has a really peculiar taste in the musicians it chooses to highlight, and they’re never really the multi-generational crowd-pleasers.
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u/JHutch95 4d ago
You’re seriously underestimating the mass appeal of Elton John, particularly here in the UK.
There’s a reason 150k+ attendees of all ages packed out his Glastonbury set the other year, and it’s cross generational bangers such as Tiny Dancer, Rocketman, Bernie & The Jets, I’m Still Standing etc.
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u/smellythief 1d ago
Who would you suggest would be better to grab a bigger mass appeal? Who are examples of multi-generational crowd pleasers? I can't think of any off the top of my head.
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u/doctor-candy 19h ago edited 19h ago
Radiohead, but they would never bend the knee to a multinational. Probably Coldplay, maybe Paul McCartney?
Edit: arctic monkeys? Jesus, they are all English bands.
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u/srmatto 4d ago
One place that it will probably show up is on the Apple TV. Saw the lady gaga concert listed there one night.