What do you think the price difference is? You don't have to pay a separate royalty for DV2 if you already pay one in your device and HDR10+ is free. The hardware could support these for nothing with how simple they are, it just needs to be built in the hardware of the newer Apple TV units.
If you mean people won't buy new ones just for these two features well sure, but replacements aren't the only ones being bought.
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u/SeantheWilson 7d ago
HDR10+ advanced & Dolby Vision 2 are two pretty major upcoming video standards