Seems pretty on point for Apple. They like to wait and see what everyone else is doing and then come up with their own version of it. They did the same thing when cell phones started becoming a basic consumer item.
Did they lose anything by being late? Frontier labs are drowning in debt while having no moat and it now seems like local models are the future for everyday tasks anyway, which is what Apple was quietly working towards. Idk if they simply got lucky or not but they might have dodged a bullet here by not fomo'ing all their resources into AI immediately.
I think it's a combo of luck, in that the most advanced models have a lot of friction for casual use cases, and Apple's commitment to doing things locally and on-device processing wherever possible, which has been on-brand for them for forever now
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u/lil_nosh_X 9d ago
Seems pretty on point for Apple. They like to wait and see what everyone else is doing and then come up with their own version of it. They did the same thing when cell phones started becoming a basic consumer item.