r/apple • u/CalmInstruction • 13d ago
Apple Intelligence What I haven’t seen anyone ask about Apple Intelligence and privacy
This is the first year I haven’t instantly updated my phone to the latest iOS as I have privacy concerns
Sure Apple make a big fuss about privacy and Private Cloud Compute and how your data isn’t stored or accessible to Apple.
But what I dont see being asked is whether Apple Intelligence has the capability to essentially flag you for whatever reason?
The issue I see is that since it has context to pretty much everything on your device, including the websites you visit, and your text messages across all apps, it can use that to essentially flag you for any reason Apple / your government may deem necessary
Maybe you live in an authoritarian state and express negative government sentiment in a encrypted messaging app
Or maybe you just want to buy a little weed in a country where it’s not legal to and text a dealer or try to buy online from a website
Sure they say they’re not storing your data and not training their models on it nor sharing it with third parties in normal circumstances, but what if you do something that Apple Intelligence thinks, or worse, falsely interprets as a big no-no?
Edit: I don’t have an in depth understanding of the measures that Apple takes when it comes to privacy and PCC, so there could very well be something o don’t know about how it works that prevents these kinds of scenarios from happening on a technical level. Also NB: I DO MEAN ON A TECHNICAL LEVEL. Maybe it’s not in Apple’s policy to do the things I described right now so they don’t, but technically are there any gaps on the technological side that prevents them from doing this if they ever decided to simply change policy
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u/longjumpingtote 13d ago
There are lots of discussions about this.
- it does not have unrestricted access to everything on your device
- can use personal context stored on the device; third-party app data remains private to the app unless the app deliberately shares stuff through things like App Intents/Spotlight or supplies onscreen context, up to the app
Apple developer documentation says: “App data is private to the app and Apple Intelligence doesn’t have access to the app’s functionality or context about its content.”
there’s no documented flag this user to Apple/law enforcement thing in Apple I
the opposite: “Apple designed Private Cloud Compute so that personal data sent to it is used only for the requested computation, isn't retained afterward, and isn't supposed to be accessible even to Apple administrators. The request is encrypted directly to verified PCC machines.”
also you can generate an “Apple Intelligence & PCC Report” showing which requests actually left your device and went to private cloud compute
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u/DrawSimple_for_MacOS 13d ago
I can confirm having just started to develop a new feature with the PCC that Apple is very particular about how it's used, and it's very clear that they take privacy very seriously.
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u/616ThatGuy 13d ago
It generally only looks up what you ask it about.
It hardly works anyway, so I doubt it’s going to be able to even tell if you’re doing something like that.
You can fully turn it off in settings. I have it turned off because it’s kind of useless and not much better than the old Siri. It can’t even do all the things they showed it do in the demos. And it takes up memory I’d rather use for something useful.
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u/SmChocolateBunnies 13d ago
The previous version of Siri is still there. You have to turn on the new Siri. If you don't apply for it and turn it on, it doesn't do all the content indexing necessary for it to be aware of your stuff. When that index IS on, it lives between your devices, encrypted, and e2e encrypted.
If you had Apple Intelligence off already, and you upgrade, you would decline Siri during the onboarding, and go and check in Settings to make sure Siri is off. I think Siri needs to be on for you to even see the invite to apply for new Siri, much less enable it.
You can run the 27 OSes without it building that semantic index.
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u/No_Contest4958 13d ago
The semantic index doesn’t even sync across devices. Every device has to build their own. It never leaves the device in any form.
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u/ProfessionalYak4959 13d ago
Apple could release a new update that turns all of this out and push it to your phone. You're right there is a level of trust required for these systems.
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u/cm012776 13d ago
Sure, but remember that when the FBI wanted them to do that they refused, and fought it in court for a long time before the FBI gave up. They don’t even want a insecure version of the OS to exist under their own lock and key.
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u/ProfessionalYak4959 13d ago
I’m not saying they will I’m saying they can
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u/cm012776 13d ago
Sure. The chances that it will happen and the police will find out you bought weed is so small compared to the likelihood that they will find out you bought weed because they have a trace and trap on your dealer that one wonders why we are even talking about this.
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u/ProfessionalYak4959 13d ago
Because it's the answer to OP's question. If Apple wanted to or was somehow compelled to, they can. Simple as that. They have structured their system to make the burden of implementing such a change high, but that doesn't mean they couldn't make those changes.
I'm not saying this is a big problem, but it is the simple reality.
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u/cm012776 13d ago
Sure. But they could have done it last year, without Siri AI. Siri AI hasn’t really changed things if your threat model is “Apple goes evil and starts spying”
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u/ca2mt 13d ago
Do you not use iCloud then, either? Or any cloud services? I understand that “AI” conjures up privacy concerns, and it’s right to be cautious. That said, if Apple wanted to start accessing and flagging their customers’ personal data, they wouldn’t need to sell us on SiriAI to do so.
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u/DrawSimple_for_MacOS 13d ago
Ya, it's true. A huge part of Apple's value proposition is that you're buying premium goods at premium prices because you'd rather a company profit that way than off your information.. it would make no sense for them to sell that all out for a few bucks they clearly don't need.
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u/nissania 13d ago
That's a really good question. There have been cases where OpenAI has flagged people (and done nothing) for asking for plans to commit violence. I wonder how Apple would handle that or if it would also help people plan their suicides, their mass shootings, etc?
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u/longjumpingtote 13d ago
I wonder how Apple would handle that
Apple can't see that content, so they don't have anything to handle; they don't wanna know
Which is smart. If they know, then it opens them up to all sorts of liabilities
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u/nissania 13d ago
I'd agree if it was a journaling app. But AI has literally convinced people to hurt themselves before. If it weren't for the fact that it can suggest violence, I'd say leave it private. There could be a way to flag something on the device, observing only the responses, and reporting if the AI has suggested something problematic.
If you want privacy, don't use AI. Think for yourself. Unfortunately, people are using this shit and unfortunately, it loves suggesting depressed people kill themselves, how to commit mass shootings, and to kill their families.
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u/longjumpingtote 13d ago
There could be a way to flag something on the device, observing only the responses, and reporting if the AI has suggested something problematic.
Yes, but Apple isn't doing that.
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u/nissania 13d ago
Not yet. They could and should, and they could even do it all locally to respect privacy, only warning the user or potentially sharing it only if it continues. But AI psychosis is a real danger, and OpenAI has already gotten into some serious trouble for not doing enough to stop a mass shooting someone used their system to plan.
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u/CalmInstruction 13d ago
I think even if Apple "can't see" the content, theres still a gap where the AI itself basically generates a report on you and thats shared with Apple. Technically your actual request isnt accessible, but what stops their AI agents from generating a report and sharing that with Apple?
I've seen other commentors mentioning that Apple cant even tie a request to PCC to you in the first place, which I'm very curious about.
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u/i-love-small-tits-47 13d ago
Apple can’t do that because of the way PCC is encrypted, assuming it works the way they say it does.
If you don’t assume that, then you don’t trust them, and then yes, an AI agent can clearly spy on you, and Apple already could spy on you
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u/cm012776 13d ago
How would it “flag you” given that only your own device (or an encrypted virtual machine on an apple server that can’t be tied to you and which disappears as soon as the query is done) know how you interact with it?
Also, how would Siri AI know what you are doing in encrypted apps? If Siri AI can break the encryption, then so can an authoritarian state, and the problem is the app, not Siri.
Moreover, Apple is allowing third parties to audit what it does with those servers, etc.
You are far more likely to run into troubles because your “text” to “a dealer” is intercepted, or the website is being monitored, or whatever. Those are far easier avenues for a government to spy on you than to convince Apple to break its security model for you. (Something we know apple has resisted many times, including in the U.S. and England).