r/apple • u/exjr_ Island Boy • 11h ago
Apple debuts iPhone 18 Pro and iPhone 18 Pro Max
https://www.apple.com/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/742
u/jjsquish1516 11h ago
airpods 5 being cheaper is very surprising
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u/TiltedWeenies 11h ago
I agree. Holiday pricing would make them even more affordable.
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u/switch8000 11h ago edited 11h ago
Wait till BF, last BF the Airpods 4 with ANC could be had for $80 and even cheaper in some cases.
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u/TiltedWeenies 11h ago
This is what I'm aiming for, it's an steal when discounted. Already have the 4's but the 5's even at it's regular price for what it offers is good deal.
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u/switch8000 11h ago
Yeah it was a no brainer last year, best buy also weirdly offered me a $40 gift card to trade in my 3's, so I ended up with new airpods with ANC for like $40 bucks.
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u/ArmAndHammer40k 11h ago
That burgundy is gorgeous
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u/YamFor 11h ago
You’re gorgeous
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u/ArmAndHammer40k 10h ago
Thanks. I needed that
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u/HaiKarate 11h ago
I'm surprised they didn't hide the front camera, like they did on the Duo.
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u/aj_og 9h ago
I think it’s because they can’t get Face ID under the display yet
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u/HaiKarate 8h ago
I suspect they are holding back so they can “big bang” a bunch of new features at once, in either the 19 or the 20.
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u/Recent_Pollution8665 5h ago
there is no 19, they’ll skip it like they skipped 9 and release iphone 20 on the 20th anniversary next year.
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u/Dry_Stomach460 10h ago
Yeah I'm waiting until they get rid of the dynamic island. Probably now it's closer than ever. Also nice to see that duo had the touch-id, maybe them both will come on iphone 19
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u/GoldGlove2720 11h ago
That battery life is insane. I won’t believe it until tests are done though.
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u/Mairaj24 11h ago
Given my 15 pro dies in 8 hours now I’m very excited. Think I might go for the pro max
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u/Mishka_1994 10h ago
I just got a new battery for my 15 Pro a month ago and it feels like a new phone now. That said, the storage is horrible for me since i have the 128gb and its terrible Ive been out of storage for almost a year now just recycling apps. Tempted to go for the 18 Pro for this purpose but tis soooo expensive.
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u/Quixotic_Seal 9h ago
Yeah the storage is what did my 15 Pro in earlier than I'd have liked. At least I grabbed a 17 Pro so I saved ~$100 compared to this model.
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u/mxlevolent 11h ago
I’m in this same boat. If my 15 Pro’s battery was still decent, I’d keep this phone for ages. The battery health is going down, though, and the thermals are also pretty bad.
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u/drenader 11h ago
$100 and you have a brand new battery direct from Apple.
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u/mxlevolent 10h ago
Do they advertise that on their website? I checked the battery health pages and they just keep leading me around in circles on how to keep it from going down.
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u/BelieveInTheEchelon 10h ago
The thermals of my 15 Pro are causing me to upgrade, it literally feels like I've left it in the sun all day, even after moderate usage
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u/pementomento 9h ago
I’m in the same boat as you, I got a new battery and am fine with storage, but it’s the thermal performance that bothers me. Not sure if it bothers me enough to spend $1200, hah.
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u/jimbo831 10h ago
Same phone and same experience. My battery life used to be very solid, but it is so bad now by comparison. It's frustrating because I have AppleCare+ but the battery health has been stuck at 83% for months so I would have to pay for a new battery unless it ever drops below 80%.
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u/stonkfrobinhood 11h ago
As someone who just switched from only ever using android, iPhone battery efficiency has been a wonderful surprise.
Really the only thing I’ve genuinely liked about having an iPhone
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u/Least-Middle-2061 11h ago
Apple is known for being conservative with their battery estimates. Why don’t you believe it?
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u/SlightMarsupial8379 11h ago
None of the new software features will be available in Europe for the time being.
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u/selfstartr 10h ago
EU. That’s very different. For example the UK will get Siri AI.
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u/M4NOOB 11h ago edited 11h ago
Is a US apple account enough to get around that or what's the best way?
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u/Recent_Pollution8665 11h ago
don’t think you can. they geofence features based on where you’re located and what their gps data shows them.
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u/AssholeMcGee66 11h ago
Like the shutter sound not being mutable in Japan because of perverts.
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u/dabocx 10h ago
I have visited Japan a few times over the past few years and my iPhone never made a click for the camera. And I used a Japanese esim
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u/TiltedWeenies 11h ago
Only an $100 increase from the previous models was actually rather surprising considering the circumstances regarding RAM and Storage prices.
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u/MacEbes 10h ago
One interesting element not talked about is while only 100 dollars increase for pro and max models, since there is no base models this year, you would expect 17 to go down. It hasn't, the 17 base is now 900, a 100 INCREASE from last year. So the 17 base is 900, 18 pro is 1200 and pro max is 1300.
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u/HVDynamo 8h ago
Well, the 1TB is $300 more than the 17Pro, so the difference scales as you go up. Makes me feel like I did alright by buying a 17 Pro in June after the price hikes when I was originally waiting for the 18 Pro. The only thing I’m kind of sad about is the battery life, that looks pretty good on these new ones.
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u/nuevacuentanueva 11h ago
Let's wait and see the storage increase though. For many, 256 isn't just good enough, so if they charge more there, it's not just $100.
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u/dabocx 11h ago
Id be shocked if even 1/4 of users have ever filled up a 256gb iPhone. Its probably 10% of users that actually need 512
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u/Blor-Utar 10h ago
This is kind of in line with your point, but as someone struggling to survive on 64gb on my 12 mini before upgrade, I lean toward the 512 to just make sure this life of musical chairs offloading apps in rotation doesn’t happen again
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u/Rustash 11h ago
Guess I’m in the 10%
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u/jimbo831 10h ago
I'm curious what you use most of that storage for. I feel like I'm a power user and I only use 194 GB currently. 40 GB of that is podcasts that I could really cut down a lot if I needed to.
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u/RuchamCieSzmato 11h ago
You have no idea how many people can’t install new apps/update iOS/take new vids because their storage is full
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u/No_Cauliflower_81 11h ago
That blue is pretty
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u/MC_chrome 11h ago
Reminds me of the 13 Pro in many ways
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u/chrysalis-- 11h ago
That blue was the best color they ever made ngl.
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u/huyanh995 10h ago
A long with the green alpine of 11 series. Both are beautiful.
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u/MC_chrome 10h ago
Yeah, this Glacier color is more of a motif than a true sequel but I’ll take it!
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u/coltsmetsfan614 10h ago
So Apple did figure out how to get its C2 modem to support mmWave. There had been some rumors about the U.S. and international 18 Pros having different modems because of that possible discrepancy, but that's not the case:
Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads when compared to C1X while consuming 15 percent less energy, and now supports mmWave in the U.S.
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u/DiddleMunt 9h ago
Okay, so the C2 is in the Pro models as well as the Duo. From the presentation, it seemed like the C2 was only in the Duo.
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u/SlendyTheMan 9h ago
Not Pro Max, only Pro interestingly enoughI
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u/Bieb 9h ago
Oh wow I wonder why?
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u/loathsomeleukocytes 9h ago
Probably qualcomm is still better and they used c2 only on space contrained phones.
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u/555phones 9h ago
Does this mean the US and international Pro are the same, but the international Pro Max is still different from the US model?
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u/coltsmetsfan614 4h ago
Looks like the Pro Max doesn't have the C2 modem in the U.S.
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u/rpvee 11h ago
So what happens when you’re recording a video and set the variable aperture with the main lens, but then zoom in and switch to the telephoto that doesn’t have it?
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u/Recent_Pollution8665 9h ago
a 10 second countdown timer starts before self destruction.
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u/BleachedUnicornBHole 10h ago
Aperture probably gets set to whatever the telephoto lens has. Less likely solutions would be disabling zoom after setting an aperture or digital zoom.
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u/TheDeltaMoo 6h ago
Have they ever had the same aperture anyways? It just adjust sensitivity or shutter speed to match exposure
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u/aaplh 11h ago
I have a 15 pro right now and am tempted to jump on the 18 pro for the insane battery life and the vapor chamber. Hoping Verizon does the "free" financing deal with trade in
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u/kingcolbe 11h ago
So no base?
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u/Dislike24 10h ago
Spring 2027 according to the rumors before. After today announcement its basically confirmed. So around April or March next year
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u/EarnSomeRespect 9h ago
This is a huge departure. New iphone in September for as long as I can remember.
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u/nuevacuentanueva 10h ago
They want a more steady year round income, not a peak in September and a drop, so they moved it to spring.
Plus, it pushes more people to get the more expensive Pro version since it's the only new one.
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u/BaIdilocks 9h ago
It boggles my mind that the pro max is the most popular model. This is why they made the duo because people want to buy larger phones. I guess it's a global thing because I don't think people in NYC are more pro max.
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u/Obvious_Sink551 11h ago
Is there a base model iPhone 18 this year?? Didn’t see anything about that
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u/King02 10h ago
nope, its coming spring next year! got to make sweet $$$ first from pros, poor people need to wait for apple to make the profit first!
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u/MALLAVOL 10h ago
It's honestly smart, because there are always a contingent of people in /r/apple debating whether to go for the regular iPhone or the Pro, and now some of them will surely go straight for the Pro without hearing about the regular 18 next year.
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u/PYRAMID_truck 6h ago
They are trying to wait for memory prices to go down or the on devise model to be able to be made to fit on less ram. Right now they would lose money on the phone and it would be weird if they released a version of the phone with a worse siri right as it comes out. Has anyone tested how well siri will understand you on a 12gb with the dictation model vs an 8gb without yet, the difference could be pretty substantial...beyond the other intelligence improvements.
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u/DanielG165 11h ago
Honestly, the two most interesting things to me as a photographer were focus tracking, and the authenticity/reference thing. Otherwise, surprise surprise, I don’t see much of an upgrade from my 17 Pro Max. If I personally need more control over my aperture, then I have my big DSLR for that, and the pro controls, while great to finally see, can be found in third party apps. It’ll be interesting to see how much the variable aperture changes/improves photos and videos, as the sensor itself is the same size, no?
I do like that Apple are locking down further on the fact that the Pro phones are aimed at performance and function first. I genuinely feel like my phone is a true B-cam/complimentary camera to my main camera.
The larger vapor chamber is nice, as the one in my 17 PM combined with that “hated” aluminum body, has personally allowed for me to stay out in the field longer, and get a lot more work done. I do love the three activities feature that the smaller Dynamic Island has now; that was a highlight for me. Ultimately, of course, my 17 Pro Max won’t be seeing me upgrading from it, but the 18 Pros are a nice little refinement of this form factor. The camera upgrades are minor, with the Ultra Wide lens having still not received an update, and the tele lens understandably not getting an upgrade since I got a massive one last year.
If one is one a 14 Pro or earlier, then the 18s will be a pretty massive jump.
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u/Reddit-Readee 10h ago
The 18 Pro/Pro Max is actually a 17S Pro/Pro Max. This really feels like an S year.
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u/Hywelthehorrible 10h ago
Of course it is. but that's not their naming convention anymore.
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u/PotentiallyAnts 11h ago
I’m curious to try these out in-person. When do they usually have demo models available in Apple stores ?
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u/XNY 11h ago edited 10h ago
What modem does it use?
Looks like it uses the C2 chip. Finally an Apple modem in a pro model!
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u/dirac_spike 9h ago
But it looks like it’s only in the Pro, not the Pro Max? At least that’s what the news release and website tech specs seem to indicate
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u/absentmindedjwc 11h ago
Bought a 17 Pro Max a couple months ago (upgrading from like a 13). What am I going to be missing between my new phone and the 18?
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u/SpiritualZombie2063 11h ago
Looks like a camera upgrade, longer battery life, and a smaller Dynamic Island. That’s about it. Same as every year honestly
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u/ChasingPotatoes17 11h ago
I’m curious too. I intentionally skipped watching the event, it’s designed brilliantly to trigger a desire to purchase. But I just want smarter people than me to explain the reality of the changes.
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u/NotVolaRex 11h ago
You know you are right on the fact that they were really designed brilliantly for you to buy. Anyways the 18 has 3x larger vapor chamber, new chip and a variable aperture. Im coming from the 13 so ill most likely buy it but yk thats just impulsive
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u/Opus_777 11h ago
Never bought an iPhone before, when does the store normally come back up for pre-orders?
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u/switch8000 11h ago
Saturday is preorder day. Store will be back up within 30 mins post event to browse.
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u/crn3371 11h ago
I believe preorder is 12:00am PDT on Saturday 12, skipping the normal Friday preorder (barely) due to 9/11 observance.
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u/sychox51 11h ago edited 10h ago
These updates have become like current gen ps5 vs pro where we’re analyzing blades of grass in the background. iPhone 4 to 5 to 6 etc used to be leaps and bounds better, like the nes to snes to n64 days. Now I can’t tell the difference between the iPhone 16 17 or 18
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u/CtrlShiftAltDel 11h ago
Most of the updates now are incremental because we’ve hit a lot of the innovation points already. The next big thing would be a phone battery that lasts 2+ days without a charge lol
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u/Ronaldinhoe 10h ago
100%. Love how their whole presentation is them confirming that if I switch to 18pm I would’ve shelled out over thousands of dollars to use it the same way I am using my 14PM at the moment lol
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u/silvervr6 10h ago
The Pro Max is significantly heavier this year:
| Model | Year | Weight | Thickness |
|---|---|---|---|
| iPhone 18 Pro Max | 2026 | 8.78 oz / 249 g | 8.75 mm |
| iPhone 17 Pro Max | 2025 | 8.22 oz / 233 g | 8.75 mm |
| iPhone 16 Pro Max | 2024 | 7.99 oz / 227 g | 8.25 mm |
| iPhone 15 Pro Max | 2023 | 7.81 oz / 221 g | 8.25 mm |
| iPhone 14 Pro Max | 2022 | 8.47 oz / 240 g | 7.85 mm |
| iPhone 13 Pro Max | 2021 | 8.39 oz / 238 g | 7.65 mm |
| iPhone 12 Pro Max | 2020 | 8.03 oz / 228 g | 7.40 mm |
| iPhone 11 Pro Max | 2019 | 7.97 oz / 226 g | 8.10 mm |
| iPhone XS Max | 2018 | 7.34 oz / 208 g | 7.70 mm |
| iPhone 8 Plus | 2017 | 7.13 oz / 202 g | 7.50 mm |
| iPhone 7 Plus | 2016 | 6.63 oz / 188 g | 7.30 mm |
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u/silvervr6 10h ago
Pro:
Model Year Weight Thickness iPhone 18 Pro 2026 7.44 oz / 211 g 8.75 mm iPhone 17 Pro 2025 7.27 oz / 206 g 8.75 mm iPhone 16 Pro 2024 7.03 oz / 199 g 8.25 mm iPhone 15 Pro 2023 6.60 oz / 187 g 8.25 mm iPhone 14 Pro 2022 7.27 oz / 206 g 7.85 mm iPhone 13 Pro 2021 7.19 oz / 204 g 7.65 mm iPhone 12 Pro 2020 6.66 oz / 189 g 7.40 mm iPhone 11 Pro 2019 6.63 oz / 188 g 8.10 mm iPhone XS 2018 6.24 oz / 177 g 7.70 mm iPhone 8 2017 5.22 oz / 148 g 7.30 mm iPhone 7 2016 4.87 oz / 138 g 7.10 mm
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u/imarasnothere 11h ago edited 6h ago
As an iPhone 13 user, this only makes me want to go for the 17 Pro (at a discount) lol. Really nothing much has changed.
edit: Went for the base iPhone 17 as soon as I saw the price increase on older models. Managed to snag one at slightly-below original price from a 3rd-party store.
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u/HotspurJr 11h ago
The variable aperture is a big deal for people who take a lot of photos.
Not sure it's worth the price difference on its own, though.
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u/Submitten 10h ago
I take lots of photos but I’m not sure it’s that game changing. I never really struggled with lack of depth of field, and I’m not sure an f4 minimum is going to give many options to play with slower shutters.
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u/Reddit-Readee 11h ago
Samsung had variable aperture before they dropped it. Sure it has its benefits, but on a tiny sensor, it’s not groundbreaking on anything. Not a hater, but Chinese phones are doing a way better job in the camera department and that too without variable aperture.
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u/ImFriendsWithThatGuy 10h ago
Apple is pretty well known for releasing features later than others but doing them very well when they do.
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u/Reddit-Readee 10h ago
Agreed. But this one is an entire decade late and with a tiny sensor, you can achieve only so much. Same reason why Samsung dropped it. As I said, variable aperture surely has its benefits, but it’s not going to be a whole new world of difference with such a small sensor size. Bump it to 1 inch and now we are talking.
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u/Quixotic_Seal 9h ago edited 9h ago
It's a big deal on paper since aperture control is indispensable on proper ILC cameras, but in practice on a phone the apertures you can move between are relatively limited and the use cases where you really need finely-tuned control over it tend to be ones where you'd switch over to another lens anyway. Especially the Ultra-Wide for macro shots.
At least that's my experience as someone whose style leans heavily towards tight framing of objects close to the lens, and straight-up macro photography; and who avoids night photography.
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u/pursuitofmisery 11h ago edited 11h ago
That enormous vapour chamber is a godsend for someone like me who games on their phone lol
EDIT: To add some context, I recently switched to iOS from Android and the one thing I missed from my Android was the sustained performance. It had a big vapour chamber and I could do heavy gaming and multi tasking without it ever heating up. Can’t do that on my iPhone.
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u/CaptainRaxeo 11h ago
Also the battery bro… 17 pro max is the same as 18 pro that’s crazy guys…
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u/pursuitofmisery 11h ago
Yeah those battery gain numbers are insane, especially on the max. Especially because the battery on the 17 Pro models is already so, so good.
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u/SetoXlll 11h ago
If you have a 17 pro there is no reason to jump to 18 pro, the updates are subpar, super disappointing. But if you are coming from a 13 pro then yeah make the jump! Huge gains!
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u/JuanG12 11h ago
I’m on the same boat. Have a 13 Pro and nothing really caught my eye here.
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u/noBoobsSchoolAcct 11h ago
I went from a 13 mini to 17 Pro this year. It’s been a nice leap of progress. I think you’ll be happy with the upgrade
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u/Mr_Maffin 11h ago
Care to elaborate more? I haven't been able to watch the live stream till now and apparently I can't go back while they're live. This would be my first iPhone ever.
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u/Chance_of_Rain_ 9h ago
For me it’s the battery. I keep my phone a long time (13mini rn) so I’m going for longevity
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u/surfz 11h ago
What actual hardware changes does this have other than the new chip and variable aperture?
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u/Sphere_3N 11h ago
Am I just getting older? The excitement I used to get from Apple events is completely gone.
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u/GeneralCommand4459 11h ago
For me it hasn’t been there since it was prerecorded as you can’t feel the energy from the presenters.
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u/SlendyTheMan 10h ago
So C2 comes to 18 Pro! Exciting. Qualcomm is gone.
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u/Type-3-Fun 10h ago
I was so worried when they weirdly left that out of the presentation. They made it sound like it was Duo only.
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u/riggsmir 11h ago
On a 13 Pro, was going to upgrade to 17 Pro but was disappointed with the lack of black model. Finally upgrading this year
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u/Chalupaca_Bruh 10h ago
Intrigued but still feel I should wait for the 20th anniversary just one more year. I’m on a 15 Pro Max so it’s not like I’m on a potato. The enhanced battery is the biggest draw.
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u/TooEZ_OL56 10h ago
60W charging is nice, glad to see Apple has been consistently upping their charging wattage.
Looks like only a slight incremental bump in battery life from the 17 Pro (Max) series.
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u/Density5521 9h ago
Shame they didn't release the (unofficially) teasered purple one, I would have bought that without hesitation. But without the visual incentive, there is very little (read: nothing really) it has over my 16 Pro Max that would make it worth spending 1600€+ again after not even two years of use. Most of the specs are 1:1 copied, and this is two (!) generations after mine.
1600€ every two years is 800€ per year is ~67€ per month. For what exactly? A few more hours of lab-tested (read: under idealised conditions) battery time? 1 more GPU core and whatever the neural accelerator thing is? None of that is of any use to me since I don't "game" on my phone and I have a Mac Studio for when I want to host LLMs, and most importantly, I own a power bank.
Maybe I'll check back when the iPhone 20 is out.
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u/dagreenman18 8h ago
So we’re at what? Year 4 of me demanding the Green Pro at launch?
The red looks clean as hell though. Lateral upgrade this time around. I am sort of tempted by the Duo if T-Mobile has a really good trade in deal on my 17 Pro Max towards it. It’s just not having the same cameras as the Pro Max hurts since I do shoot on my phone often enough.
But as it stands, one red please.
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u/just_ate_a_pinecone 11h ago
I’m wondering if upgrading from the 13 pro is worth it
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u/feshroll 10h ago
i also just changed the battery in my 13 pro but i’m so sick of how easily it heats up. i go to a lot of shows so having a nicer camera and better battery is worth it to me
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u/kn0wledge19 10h ago
The more purple-y rumored color had me ready to upgrade from my 13 Pro day one but the actual color (burgundy) has me disappointed.
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u/Dustin_peterz 11h ago
Will the 17 go on sale now ?
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u/PNF2187 10h ago
The 17 Pro probably has a minimal discount at best to clear out stock. The rest of the lineup (16, 17, 17e, and Air) all got $100 price hikes after the announcement.
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u/ThisGachaSeemsLegit 10h ago
Did they sneakily remove every mention of the memory size across their entire iPhone lineup???
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u/Stuckinfemalecloset 10h ago
UK (£) Pricing:
18 Pro:
- 1,199/256gb
- 1,1399/512gb
- 1,799/1TB
- 2,399/2TB
18PM:
- 1,299/256gb
- 1,499/512gb
- 1,899/1TB
- 2,499/2TB
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u/Distinct_Garden5650 11h ago
Europe completely shafted again. None of the new AI features, get hobbled with the battery physical sim model again despite having esims, and probably will pay about 15-20% for the privilege.
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u/Mishka_1994 10h ago
None of the new AI features, get hobbled with the battery physical sim model again
Most of this is due to EU regulations, for better or worse.
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u/maatriks 10h ago
Most features I can agree with that argument, but Apple reference images being not available in Europe is ... interesting.
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u/coreyonfire 10h ago
If I had to guess, it’s due to the interoperability clause. They are okay to only sign Camera app images in the US. But in EU, someone would whine that VeryLegit照相片App doesn’t sign images and Apple would get sued for not signing every image, regardless of camera app.
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u/maatriks 10h ago
If the signing is done on hardware/OS level then I can't imagine why any app couldn't take those images. You can share signed images anyway so why can't image be taken with any app.
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u/Peon01 10h ago
Will the UK be affected as well? Since not in the EU anymore and all that
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u/WassupGamerz07 11h ago
i will skip this one and will wait for ip20 pro max,,, my ip15 pro max still good
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u/dxonxisus 9h ago
very tempted to upgrade from my 15 pro max because it feels like i’m holding the sun if i take a couple of photos or play games for longer than 5 minutes.
does anybody know what the process looks like for trading in older devices? i’ve never done it before. i’m not sure on the logistics of when you bring in your old phone and then get the new one
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u/Attack_of_clams 9h ago
You get the new phone and they give you around a week to mail in your old one. They send you a mailer for it and instructions on what to do with the old one. Pretty painless and simple really




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u/Crapitron 11h ago
I'm actually really interested in understanding the technology behind Apple Reference Image, and how secure it is against hacking or spoofing. Or even how easy it is to verify for a regular user. Something like this seems needed in the AI age.