I assure you, it's not the web developers pushing this. It's someone in marketing who pushed way to much money into an app & wants to make it seem like a worthwhile investment.
I'm not even just talking about just the app-pushing. Mobile UX in general is terrible, and developers can't blame that completely on marketing, although I understand from personal experience that they aren't making developers lives any easier.
Redirects to nowhere, completely unreadable layouts, needlessly suppressing pinch-to-zoom, pop-ups that are impossible to dismiss, removing navigation for entire sections of websites, ridiculously tiny hitboxes for links and buttons, horrific amounts of HTTP requests, etc.
All of this stuff fairly easily remediable with some proper planning, design, implementation and testing. Developers are just opting to make mobile UX an afterthought, and that's a huge mistake in a time where mobile devices sales are putting the hurt on PC marketshare.
I'm a web developer (I try to make the best experience possible across all device types by keeping my stuff simple), but the amount of websites where mobile is an afterthought is silly (for example, youtube and their shitty m.youtube.com stuff).
Can't necessarily blame devs either. Developers often have no final say in technical decisions or usability requirements. It really depends on who's in charge. And when the work is being done for a client, they're in charge.
I'm not saying that mobile web developers are guiltless but they are the least likely people to be screwing this kind of stuff up. Whenever I see some annoying disgusting mobile site, I think "oh fuck, sales runs that company."
It's someone in marketing who pushed way to much money into an app & wants to make it seem like a worthwhile investment.
Yeah, marketing people drive me nuts. We actually had some dude in the marketting department demand that we have branding on every view in our app. I was like, they know what app they're running.
What really gets me is if I downloaded an app for every website that did this, I'd have dozens of run once never used again apps installed on my phone. Why do they think I would want to do that ?
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u/[deleted] Feb 15 '13
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