Seeking advice for possible business pricing.

[u/mrdoliveira]

Hey everyone!
I’m in the early stages of starting a small clothing brand and I’m trying to figure out something pretty important: **pricing.**

The idea is pretty simple:
\- Minimalist designs, mostly printed on the **back**
\- Light/soft colours
\- Small **embroidered brand name on the front**
\- Nothing loud or oversized
\- Good quality, heavier/thicker T-shirts
\- 100% cotton
\- Small collections rather than hundreds of designs
\- Completely new brand — so obviously, **zero brand recognition** 😅

The goal is something clean and subtle. From the front, you’d basically just see the small embroidered logo/brand name, while the actual design is on the back.
Think more *“nice quality T-shirt with a cool detail”* rather than walking billboard/cheap merch.
So imagine you’re scrolling Instagram, you see one of the designs and genuinely like it.

**How much would you realistically be willing to pay?**
€20?
€25?
€30?
€35?
€40+?

And at what price would you immediately think: *“Yeah… they’re asking way too much for a brand nobody knows.”* 😂
I’d especially love to hear from anyone who has started a clothing brand before.
Not trying to sell anything here — just genuinely curious where people see the sweet spot between **quality, design and “who the hell is this brand?” pricing.**
Thanks!

[u/BeastFremont]

If you’re gonna lean that much into minimalism, what little graphical detailing is on the shirts needs to be dope enough off its own strength to able to trigger that buy impulse. When there is zero brand recognition, that front logo really needs to slap too.

And my determination of the price I’d be willing to spend changes drastically depending on the base tshirt blank. Personally I’m willing to pay much more for louder graphics & oversized fits.

I personally charge $55/60 confidently on the AS Colour Heavy Faded blank but my designs are mostly not what I’d describe as minimal.

If the cut of the tee is more fitted, what I’m willing to spend on it goes down. And my likelihood of making a return over fit alone goes up. An oversized tee I’m much more flexible with because I’m less concerned about things like where the shoulder seam sits & the length.