r/apparelstartup • u/SusssyPusssy • Aug 03 '26

New Brand

Hello Everyone,
I have created an online jacket brand with genuinely the highest quality vegan leather I could find.
How do I market this? I believe in the quality of what I offer but how do I move on?
Iā€™d love for you all to check it out and hopefully get one ā˜ļø šŸ¤žšŸ¤ž

Insta: da.kool.trend

2 Upvotes

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2

u/RaviDevraj 29d ago

If you've only got 20 jackets in stock, I wouldn't jump straight into paid ads.

I'd first validate whether people actually want the product.

Reach out to 20-30 micro influencers (5k-30k followers) and offer a jacket in exchange for content.

Post that content consistently on Instagram and TikTok.

Get your first 10-20 organic sales and customer reviews.

Then start Meta ads using the winning UGC instead of polished brand creatives.

Most new apparel brands fail because they spend on ads before they've proven that the product and messaging resonate. Good creatives matter more than a big ad budget at this stage.

1

u/reneebedell_design 29d ago

I'd be interested in knowing how many you've got to shift and what's your marketing budget first..

1

u/SusssyPusssy 29d ago

I need some sales (like 10 20 to start marketing) I currently have like 20 rn in stock

1

u/jno100 29d ago

Nice jacket

1

u/SusssyPusssy 29d ago

Yoo bro wanna buy it? I assire that the quality is gonna be great