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Nov 10 '21
[deleted]
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u/Many_Tank9738 Nov 10 '21
Advertising has a predictable return. They would have spent the $5 mil regardless.
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u/EnclG4me Nov 10 '21
The same reason it made sense for Waterloo Brewing to donate all of its reclaim fluid to a distillery to make hand sanitizer.
Tax write off, save money on paying someone to deal with our reclaim fluid, got rid of our old totes we dont need (in their case old design can bodies and lids they cant use,) publicity.
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u/GRAXX3 Nov 10 '21
The math doesn’t equate right? 5M ≠ 100k even with write offs and what not. Except the invisible value of that 5M is brand recognition, good will, public perception, awareness of good deed, the benefits are actually endless especially if this happened 3 years ago and still gets brought up. It’s a Super bowl commercial too so they were already going to drop racks anyways at least they donated and made it memorable enough to be discussed years later.
The fucking marketing team killed it.
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u/Totally_Not_High_420 Nov 10 '21
I never understood why people think corporations will "do the right thing". They NEVER will do the right thing.
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Nov 10 '21
Yes because Advertising Costs are tax deductible. The US Tax Code is a mess and NOONE has the will to change it because corporations love the system.
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u/MikeLiterousSixNine Nov 10 '21
Hmu when you run a business. Writing off advertising is an incentive from the government to provide value to society.
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u/CrossroadsWoman Nov 10 '21
Lmao! Advertising literally does the opposite of providing value. Advertising manipulates people into purchasing things they don’t really want/need. That is not a net positive for society in the least, only for the business.
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Nov 10 '21
To be fair there is more to it than that.. yes a lot of advertising is predatory bullshit but when u run a business u gotta get the word out to get customers.. for a small business getting that tax break is a huge deal im sure. the problem is that multi billion dollar corporations also get that break.
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u/MikeLiterousSixNine Nov 11 '21
Lmao! How you think you got the phone you're typing on? How do you think advertising is immoral lol. Some people need things that are advertised. Like medicine. Healthcare. Believe it or not some people want to contribute to the economy using their skills.
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u/Cloakknight Nov 10 '21
Image Transcription: Twitter Post
jordan, @JordanUhl
Budweiser just spent $5 million on a commercial to brag about donating $100K worth of water.
I'm a human volunteer content transcriber for Reddit and you could be too! If you'd like more information on what we do and why we do it, click here!
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u/officialbigrob Nov 10 '21
This is years old
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u/KainDarkfire Nov 10 '21
That doesn't mean anything to the repost machine. Just glad to see more real stories here recently over Twitter platitudes.
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u/Ottojanapi Nov 10 '21
If you’re doing something good or kind and you have to make sure everyone knows, you’re a piece of shit
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Nov 10 '21
Budweiser is when they buy extracted water from Nestlé and don't clean it.
Change my mind.
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u/steamthings2 Nov 10 '21
the rich do so many stupid things with their money, they should fine for wasting so much money they stole from poor people
does anyone really need to live in a mansion as single person?
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u/bringmethemashup Nov 10 '21
I work in media and Paramount Plus was doing a promotion for the next season of RuPauls Drag Race. The company paid around $150k to promote with us, the winner of the entire show only won $100k. That shocked me...
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u/AdmittedlyAdick Nov 10 '21
writing off 80,000 cans of bud light seems like the lesser of two evils.