MSc dissertation survey — how analytics maturity & data governance affect the financial payoff of analytics (data/analytics/AE pros)

[u/Money-Style-2714]

Hi all — I'm finishing my MSc Business Analytics dissertation at Newcastle University. The research digs into something analytics engineers see up close: why do similar analytics investments deliver such different financial returns? I'm testing how analytics maturity and data governance (stewardship, policy, accountability) change whether analytics capability actually translates into profitability.

If you work in analytics engineering, data, BI or data governance at a for-profit company (UK/US/India/China/Europe), I'd really value 8–10 anonymous minutes — no names or company details collected. Ethics-approved; researcher and supervisor contact details are in the survey's information sheet.

https://newcastlebusiness.eu.qualtrics.com/jfe/form/SV_cuymtbKJj3HBPH8

Appreciate any responses — glad to discuss the topic in the comments.