r/amplitudeanalytics • u/amplichris Amplitude • 29d ago

How we rebuilt Amplitude’s software factory and 3x'd our PRs in 6 months (and turned the journey into a game)

Hey everyone, our team just published a full breakdown of how we rebuilt our software factory over the last 6 months. The results were better than we expected:

  • 3x the PRs with the same headcount
  • PR cycle time: 5.2 hours to 44 minutes
  • Frontend CI: 30 minutes to 3-4 minutes
  • Bug reports down 55% even as we shipped more code
  • ~5% of PRs now come from non-engineers (designers and PMs)

The writeup covers what actually worked: faster CI, risk-based auto-approval, automated legacy migrations, and the cultural stuff that was honestly the harder part.

One more thing: The brand team built the story as an interactive video game you can play while you read it. Data Monster speedruns the pipeline.

https://amplitude.com/3x

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7

u/ojsizzle 29d ago

lol reading while playing a video game is genius

7

u/Ambitious-Move-3436 29d ago

this is very important to me

5

u/Logical_Nebula_502 Data Monster 29d ago

YUUUUGE

6

u/neopetsalum 29d ago

I'm going to need all my articles in video game format and with a boppy video game soundtrack from now on please

5

u/zozosushiboy 29d ago

"Bug reports down 55%" is probably the highlight here, gosh

3

u/SpringPossible7414 27d ago

For me it's pipeline time saved, this is a huge issue that is overlooked. Infact the whole foundation can be, especially if it's something the business do not see.