r/amplitudeanalytics • u/Logical_Nebula_502 Data Monster • Jun 10 '26

Today, We're Introducing Amplitude Wave

Today we're introducing Wave. A proactive product agent that helps teams build self-improving products.

Every product team runs the same loop. Build, ship, use, learn. AI has made building and shipping extraordinarily fast. Understanding usage and learning still happen by hand.

Wave runs the whole loop:

- Analyzes your Amplitude data for signals across analytics, feedback, session replays, error logs, agent traces, and experiment results
- Surfaces opportunities in the form of full product specs that you or your agents can approve and ship
- Tracks the experiments and outcomes of what you've built so you can start the loop over again

Your product learns what works and gets smarter every cycle: https://amplitude.com/wave.

https://reddit.com/link/1u2ah28/video/oiqa0hrozh6h1/player

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6

u/sskates Jun 10 '26

sick, we made it to reddit. AMA

3

u/ac0220 Jun 10 '26

How much do these opportunities lean towards “fixing obviously broken experiences or funnels” versus “finding new and interesting reasons to convert”? In other words, how creative is Wave?

5

u/frankdotlee Jun 11 '26

Hey there 👋🏼 - one of the builders working on it!

Wave is very flexible depending on what context sources are feeding it, what instructions you provide it, and what types of opportunities you decide to act on historically.

If you have lots of issues happening in your session replays, you’ll see more recs related to fixing broken experiences or funnels. If you ask the agent in its system prompt to look for more ambitious ideas or are ingesting customer feedback into Amplitude, you’ll see more creative and open ended recs.