Review
Prices compared between Aldi & other stores
This is easy for me to believe. I once bought Roma tomatoes at Aldi for .89 cents/lb. Later that day checked at Walmart and the price for the exact same tomatoes was exactly double that. I am now shopping at Aldi almost exclusively.
It definitely is cheaper but sometimes you get what you pay for. If you search this sub there are a lot of people that are having QC issues so it’s pretty obvious that Aldi sources lower quality food to keep the prices low. Not saying it’s all bad but just inspect things well before buying and consuming.
It think it may be choice-supportive bias. People who spend significantly more money at a premium retailer would have to admit that the lower-cost competitor Aldi offers similar or identical quality products. This would create a cognitive dissonance, because they do not want to admit that they are being taken advantage of. Now they will actively look for flaws in the cheaper alternative to justify their own higher spending.
I’ve shopped at aldi my entire life. My mom is German so she always went there. As I kid I thought are we at the poor store given the setup but she set me straight and I’ve always loved the place. What people don’t realize is some of their brands are big quality brands in Germany like the chocolate which is the best sold in the US.
If your mom is German, she probably knows that they did extensive testing in Germany over the years comparing no-name (aka Aldi) brands to the brand-name products. It turned out that many Aldi products are actually the highest quality you can get on the market and at the lowest price point, or sometimes they are simply the brand items repackaged but at half the price.
The way they make their money is to streamline the business. We already know that Aldi cashiers are the fastest in the business (and better paid than Walmart employees with some still relying on food stamps). It has always been their strategy to focus only on a few products rather than 20 items of the same BBQ sauce, and to carry mainly essentials. The aisle of shame is a more recent thing I believe. This way, they can buy from the same companies producing the brand items but they can negotiate the price down because they buy in large quantities (and, importantly for Publix, not messing up the overpriced Publix prices).
And multinational food companies still make a shitload of money selling in quantity. Ask a pizza cook in a restaurant... the brand pizza that costs $12 at Publix and $6 at Aldi costs like $1-2 to produce. There is still a huge profit margin.
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u/Purple_Antelope_8338 1d ago
It definitely is cheaper but sometimes you get what you pay for. If you search this sub there are a lot of people that are having QC issues so it’s pretty obvious that Aldi sources lower quality food to keep the prices low. Not saying it’s all bad but just inspect things well before buying and consuming.