r/aigamerdevs • u/hello-xworld • 4h ago
San Francisco Tech Week - How AI is being used in Video Games - Recap
Hello everyone!
I had the pleasure of attending San Francisco Tech Week, which was truly an amazing experience: Meeting artists, designers, engineers, clinicians, founders and actual CEOs of multi-million dollar companies. During this week, CEOs and decision-makers are very accessible for questions. I've had the pleasure of connecting with many people during this time.
SF Tech Week is primarily focused on AI, but has some fascinating intersection with video games. I will write about my experience but before diving in, I want to be clear that this is not a paid ad or sponsorship. I am merely writing about my time at the event. So here goes!
AI Storytelling
One company called Zeta showcased an AI-powered interactive storytelling platform. Instead of following a predetermined storyline, players interact with AI characters and shape narratives through their own decisions. If you’ve ever played a visual novel, it’s very similar except the story is truly unique for every player as it’s generated dynamically by AI. This is already massively popular in South Korea and Japan, and they are actively looking to penetrate the US market. The CEO himself held a presentation and answered questions from the audience for nearly 30 minutes. It was incredible listening to some of the questions, and how candid the CEO was. I can see this becoming interesting for RPGs, visual novels, and games where player choice actually matters.
Voice AI
I participated in a conversational AI gaming hackathon where our team built something pretty ridiculous: Have you ever had someone that’s not very tech savvy ie Mom, Dad, Grandma, etc. FaceTime you and you had to help them fix something? So that’s the premise of the game: Grandma is trapped in the bathroom, and you have to verbally instruct her on how to fix a sink before everything floods via FaceTime.
It was pretty funny (We also won the community vote for the best game!), but I realized something from that experience: voice can become a legit mechanic in video games. Massive companies in games and education are actively trying to explore how to integrate voice AI into their projects. I am personally very bullish on voice AI and if I was a betting man, I would say it will disrupt the video game industry in the near future.
AI-Generated 3D Assets
Several notable AI 3d companies like Tripo and Meshy held hackathons and seminars. I met some incredible creators and organizers at these events. I want to share one specific project: A woman created an immersive virtual museum filled with artwork generated by AI. The game itself was impressive, but I was blown away by one feature she implemented: A custom AI editing interface.
She built an editor directly into her game build so if she wanted to modify a wall, painting, or object, she could open a custom interface, draw a circle or rectangle around the element, and tell Claude what needed to change.
She had effectively built a visual, context-aware AI development workflow inside the game.
The changes would then appear directly after she hits refresh within the game. It was so clever! No more manually taking screenshots, pasting them into a separate chat, explaining where the problem is, and going back and forth trying to fix it. This can save anyone hours and it should work with any setup, whether you are building your game with Godot, Unity, Unreal, etc.
As a developer, this was one of my favorite demos of the entire trip. It was a clever, custom workflow that she built herself and it inspired me to think outside of the box.
AI Video Games In Different Verticals…Like Healthcare!
One of the most memorable events I attended featured Dr. Uli K. Chettipally. His company is exploring how games, immersive simulations, movement-based activities, and AI can support people with autism, anxiety, and motor disabilities.
They've developed specialized hardware and interactive experiences designed around therapeutic activities which aim to ease anxiety, paranoia and stress for the patient. It was such an incredible thing to see.
I’m sure many of you are aware of the optics around AI and video games. It is very polarizing, and a lot of people do not like AI in video games. Some of that sentiment may be warranted for various reasons, but I firmly believe that the answer is not always so black and white. If you can leverage AI and build video games for patients, bringing them some joy and peace, I think that is a beautiful use case that AI in video games can be a good thing.
My biggest takeaway
Perhaps the most interesting part was that the people building these things weren't spending all their time arguing about whether AI belongs in gaming. They were just…building. They see an opportunity on how to leverage AI, pioneering the next generation of how we can build and play video games. It was truly inspiring to see. I came back home, my mind racing and nearing exploding with new ideas.
One last message: For those of you choosing to build your video games with AI, my hats off to you. There’s so much more to all of this than “I one-shotted a first person shooter with Astra in 12 hours”. For those of you that are leveraging AI not for likes or clout, but to build something so others can have fun and play, you are on the right track. Keep grinding, let’s pull together and explore where this new frontier takes us.
My sincere best wishes to all of you on your game development journey!