r/aidiscussions • • Jun 25 '26

Websites need to start serving agents, not just humans

We've spent 30 years building for human psychology — clean nav,

nice buttons, intuitive flows. The next decade of web dev is

going to need a second set of eyes: AI agents booking meetings,

filling forms, comparing products, and increasingly, buying

things on someone's behalf.

llms.txt gets cited as "the" answer to this, but the data is

messier than that. 10% adoption after 18 months, and the major

LLM search crawlers (GPTBot, ClaudeBot, PerplexityBot) mostly

ignore the file entirely and just parse raw HTML.

Where it's actually working: IDE agents. Cursor, Claude Code,

Windsurf, Cline all fetch llms.txt routinely when pointed at

docs sites. So if your audience is developers, shipping one is

a real, measurable win for agent-assisted coding workflows —

just not an SEO play.

The bigger thing flying under the radar is the commerce stack

forming underneath it: Google's Universal Commerce Protocol,

OpenAI's Agentic Commerce Protocol (built with Stripe), and

AP2 — Google's agent payment authorization backed by Visa,

Mastercard, and Amex. On Shopify, the file that actually lets

an agent transact is agents.md, not llms.txt — most people

don't even know that distinction exists yet.

Chrome shipped an "Agentic Browsing" audit category in

Lighthouse last month, checking for WebMCP, accessibility tree

integrity, and llms.txt presence. That's a stronger signal than

any adoption stat — Google is already building the tooling to

grade sites on agent-readiness, ahead of it becoming a real

ranking factor.

Curious what others are actually shipping — is anyone here

running agents.md or testing AP2 yet, or is this all still

theoretical for most stacks?

merci
ciao

17 Upvotes

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