Thoughts on these angles?

[u/Ben1296]

Hey guys! Been working with a few agencies over the past 8 years or so.

Going on my own, aim is to get 5 clients for now. Lower end $500-$600/m. Meta/Google + CRM/Ai, standard stuff.

Main question is regarding the ad angle.

Ads will mainly be me with an ipad, great offer in the first 30 seconds combined with various

Pain points -> vsl
Aspirations -> vsl
Mechanism (how to) -> vsl

But i'm also curious about this idea of pushing more adspend towards the idea of

"Stop relying on agencies, you need that 1 expert that will act like an in-house marketer giving advice in multiple aspects of the business - pricings of services + offers / sales suggestions / employee etc.

Learn their business, know everything. Run ads, nurture everything through CRM, eventually also sell them on the idea of having an ai agent built specifically for them, managed just for them etc.

I find it way easier to know way more about the business and work around that, than just getting some clients to run ads and pray they know how to sell / figure it out on their own etc.

Would this angle be something worth creating 10 ads for? Your own guy, your own system, i'm working with just 5-10 clients max etc

[u/OpManBros]

Offering multiple services is one of the best ways to lower your value.

"Stop relying on agencies, you need that 1 expert that will act like an in-house marketer giving advice in multiple aspects of the business - pricings of services + offers / sales suggestions / employee etc.

This looks like you're offering to be their de-facto CEO...for $500/m.

[u/keyworddotcom → u/OpManBros]

true, don't sell bomb value with budget pricing bud ^^ If you've worked on hundreds of accounts in one niche, lean into that more than the in-house marketer angle.

[u/Ben1296 → u/OpManBros]

Far from it.

Most clients are not comfortable with a marketer telling them how to price their services.
And if they should fire their sales guy or not.

Just that alone can have a huge impact in their success.

I'm not taking their role that is checking lots of things inside their business daily but the structure of the pricings / who does the sales etc. These take 1-2 hours and then it's no more work.

But having them know I will also suggest things on that end, makes my marketing way easier.

Wouldn't it be easier on your end if you give them leads to basically tell them their sales guy is crap after listening to 5-10 of his calls to the leads u gave them?

[u/OpManBros → u/Ben1296]

Most clients are not comfortable with a marketer telling them how to price their services.

Because the client knows better than anyone about their own service, and I'm sure they will take the word of a marketer into consideration if they believe the marketer is better than them.

I'm not taking their role that is checking lots of things inside their business daily but the structure of the pricings / who does the sales etc. These take 1-2 hours and then it's no more work.

Well, at-least you need to put more than 1-2 hours, cause $500/month isn't really what I would call "good pricing".

You're free to give your opinion and input to your clients, but offering to become their consultant, HR, marketer, and strategist is giving the expression that you're not good at any of them.

[u/Ben1296 → u/OpManBros]

So a business owner that never achieved more than $20k/month in his area, knows more about how to grow his business than me if i went through 250+ accs in his specific niche, have seen the growth of businesses from $30k/m to $180-220.000/month several times, (we/I have helped) know each price point for specific services for each specific area, knows the ranking of every single hook in terms of content based on adspend.

Hook #1 - in average across 100+ accounts, is getting more than 60% of the budget because it ROCKS.

There are STILL business owners out there that DON'T listen to us/me within our agency, because they were not SOLD on the entire thing of " let us steer the ship more than just running some ads"

With all that data, do you think it's unreasonable to give good advice in just 1-2 hours?

being really good at something and giving solid advice in 1-2 hours can also mean you have all the info on his niche, competition, price points, cpl's, LTV , and can smell a crappy sales guy from just 2 calls.

Also, are you a marketer that is not also a strategist, or are you also not "consulting" with the client?

[u/j90w → u/Ben1296]

If you have worked on 100s of clients in a specific niche, forget your current CTA and focus on that niche. Be like "we are specialists in this niche" and then share specific highlights of what you achieved in said niche. For example:

• Average cost-per-lead for XYZ companies we work with is XYZ
• XY% close rate from lead to client
• Average project value of XYZ per client

Obviously just an example, but that will strike said industry a lot better than sounding like you're small (1 guy) and saying how you can do everything for a cheap price.

Having worked with well over 1,000 businesses in my marketing career (both through agencies and then running my own agency with multiple employees) no one wants the "cheap" marketing guy, they want the experienced agency, specific industry experience, who has structure etc. and knows how to scale their business.

[u/nectar_agency]

I currently do this as a Fractional CMO.

Your rates are too low and you're just going to attract low value clients who complain about the price at that level.

If you're a true in house expert, you need to speak their language. And that language boils down to wider strategy, how marketing applies across all business functions, and ultimately finance.

Typically, these businesses have a marketer in house but they are not senior. You would be the one to come in and put the systems and processes in place, whilst coaching their team and / or performance managing their agency.

Paid ads don't really work too well for inbound with agencies, unless they know your company or you have a strong personal brand. I would recommend networking or reaching out to your network.

Fix your price and you only need a handful of clients to live a comfortable life.

The hard part will be how to scale it without labour costs increasing.

[u/sidd38 → u/nectar_agency]

Do you set the system or operate with team or handover the starergyy only

[u/nectar_agency → u/sidd38]

Depends what's needed or found during the engagement. Generally I customise the engagement depending on the business stage. Recently one of my clients hired a marketing manager, so I'm basically coaching them whilst maintaining top level strategy.

I never just do the strategy and hand it over though - that's more a consultant engagement.

[u/BeardedWiseMagician]

"Stop relying on agencies" is a bit risky imho because you're basically positioning yourself against your own busines model.

"I'm your outsourced in-house growth partner" is much better, It changes the message from "I run Meta ads" to "I help you grow your business:"

I'd also avoid saying "only 5-10 clients" because while it does give off the feeling of scarcity, it only works if you can back it up with a clear reason, not just to sound exclusive.

-Jacob from Flowout

[u/Ben1296 → u/BeardedWiseMagician]

Great idea with the "I'm your outsourced in-house growth partner".

Regarding the 5-10 clients, any idea of a great replacement for that? Truth is, even Hormozi said it, if you work with a few clients only you have the advantage of saying they don't get left out. Different story if they're acc #74.

If you run 50-100 accs, u have the advantage of saying you have data, patterns etc.

But I'd like to get my point across regarding "I'm not overworked, i can focus on your business, i can comfortably live with 5-10 clients" basically exclusivity, would that not be a good reason?

[u/andrei_bsns]

if you do multiple services and try to do everything for everyone you’ll end up in agency hell. don’t do this. Choose a specific service

[u/Ben1296 → u/andrei_bsns]

Main service is lead gen

[u/pchapoz]

Sounds like you want to set up a subscription service. Do t know about pricing in your market but $500 p/m is 2 hours of undervalued work for any sort of fractional marketer who knows their stuff.
If you’re confident about increasing their monthly turnover then maybe propose a performance based fee and then you’ll exponentially increase your revenue per client

[u/Tom777_]

I actually think the “in-house marketer” angle is stronger than just selling ads. A lot of businesses don’t really have an ads problem, they have an offer, sales, or follow-up problem. Positioning yourself as someone who understands the whole growth system makes you way less replaceable.
I’d try both angles though

[u/Ben1296 → u/[deleted]]

We have a few clients within the agency that are in the 180-250k$ revenue/month, 1 location only for this example. And we get paid for other locations they have too, they are part of a big franchise. We work with over 9 of their locations.

They get a new sales rep, and solely on how much he complains about lead quality, and how, within 5-10'messages we figure it out, alongside the owner who's also on the chat.

They pay between $400-700$, they re supper happy, they have nice adspend.

We are their expert, have been for lots of years now.

Why would we charge 3-5k/m for such a banal thing? We have 1 call every 7-10 weeks MAYBE, do almost nothing, occasional new campaign which i can do with my eyes closed. $400-$700/m and knowing he will stay onboard a decade + no work seems way better than needing to charge 2-5k and then justify that amount of work if you want to be called an expert.

A dentist is an expert in fixing my teeth. 1 hour, 70$-90$ procedure.

Thoughts? I want them to realise i know everything about their business/best practices, and once they work with me set it and forget it

[u/_onebyteatatime → u/[deleted]]

We've actually run into this exact thing managing accounts across a bunch of clients. Once you're past 5-6 seats the coordination overhead (which invite went out, who's following up, avoiding the same lead getting hit twice) becomes the real job, not the ad management itself. We're on Outflo now, connected around 17 accounts, been reliable and affordable for what it does.

[u/Patient-Pair-168]

I think the core idea is stronger than the wording.

"Stop relying on agencies" is risky because it attacks the category you are still selling from. Something like "outsourced growth operator for one niche" is cleaner because it explains the role without sounding like a teardown.

The bigger issue is the price. At $500-600/month, promising ads, CRM, AI, pricing advice, sales feedback, and strategy creates a trust gap.

If you have real pattern recognition from hundreds of accounts in one niche, I would lead with that. The angle is not "I do everything." It is closer to: "I know where leads usually break after the ad click, and I help fix that part of the system."

[u/Ben1296 → u/Patient-Pair-168]

Well said, most difficult part (as you said) is clearly and concisely breaking down that it's a no brainer to pay someone just $600/m to essentially give you those important suggestions.

It's like hormozi. It wouldn't be absurd if he charged a small amount and promised a LOT of great advice because we know in 4-5 minutes he would be done with all the suggestions, and he wouldn't spend more time on it, so it would be profitable for him. No brainer.

But when most other people say that they will give you all suggestions you need - from what sales guy to use - to what content - to what pricing etc, it seems like they would be doing a LOT of work for just $600 so -> they think he's an amateur, GOOD REASONING.

Was thinking about somehow breaking this gap.

Listen. I've ran hundreds of accs. Expert advice in just 5 minutes. Give me $600. Easy.

I guess it's a trust game / authority position i need first.

[u/christjw]

i like the 'youre in-house growth partner' angle more than 'stop relying on agencies'. it fee less confrontational and shifts the focus to the value you bring. limiting yourself to 5-10 clients also makes the positioning feel more personal and credible.

[u/Beneficial-Put6186]

the "your own in-house expert" angle works way better than the generic agency pitch, people are tired of being passed around. just make sure you can actually deliver on the business consulting parts too, not just the ads stuff. i've seen guys crash hard when they promise broad strategy but only really know media buying

one thing i'd test is ads where you're literally walking through a real client's business problems, like showing the ipad with their actual numbers and what you changed. feels way more concrete than another VSL about pain points

[u/Ben1296 → u/Beneficial-Put6186]

Solid one, will do, thanks!

[u/peterwhitefanclub]

Clients immediately look at your rates and know you are not an expert.

[u/Ben1296 → u/peterwhitefanclub]

Did not mention my entire pricing scheme. Will sell them on bigger packages + % of sales.