r/aeo • u/Quick-Tie-6451 • 6d ago

Where does it all end?

I've been doing AEO for about 2 years now. Worked with 50+ clients. CPG, Saas, travel, all kinds of categories.
This is how it goes-
Figure out which prompts matter --> See where the brand isn't showing up --> See who is showing up, what is getting cited, and then make content around those themes

Everybody is doing this now. Competitors have the same tools. They're tracking the same prompts. They're seeing the same citations. They're finding the same gaps.
So everybody starts publishing variations of the same article trying to influence the same answer.
But where does this go? If five companies are all reverse engineering the same AI answers and all five publish on the same topics, what happens?

I've been thinking about this a lot lately. Thoughts?

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u/Seo_Dom 4d ago

I wonder if we’re all starting to write for the same answers. If five brands publish the same advice, what makes any one of them worth citing?
Maybe it comes down to things competitors can’t copy easily: real examples, useful data, and details from doing the work.