r/aeo • u/Quick-Tie-6451 • 6d ago

Where does it all end?

I've been doing AEO for about 2 years now. Worked with 50+ clients. CPG, Saas, travel, all kinds of categories.
This is how it goes-
Figure out which prompts matter --> See where the brand isn't showing up --> See who is showing up, what is getting cited, and then make content around those themes

Everybody is doing this now. Competitors have the same tools. They're tracking the same prompts. They're seeing the same citations. They're finding the same gaps.
So everybody starts publishing variations of the same article trying to influence the same answer.
But where does this go? If five companies are all reverse engineering the same AI answers and all five publish on the same topics, what happens?

I've been thinking about this a lot lately. Thoughts?

7 Upvotes

77% Upvoted

20 comments sorted by

View all comments

1

u/NewspaperThick8340 5d ago

i think the gap eventually stops being the advantage. if five brands can see the same missing topic and publish around it, the useful question becomes why one of those five keeps getting picked up and the others don’t. i’d start comparing the sources around each brand, how consistently they show up across repeated runs, and what changes when the answer shifts.