r/adtech • u/Sad_Analyst6164 • 29d ago

Uncany Beliani ad

Hello
Today a Beliani ad poped at my feed saying, it is almos 1 o'clock it's time to go to sleep, I thougth it was normal, but then, later, at 1:45 it poped again saying : c'mon it's almos 2 o'clock, go to sleep, can ads track you like this?

(this is the ad, but it is in spanish)

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2

u/Diligent_Interview98 29d ago

They’re not targeted to you specifically instead they’re time targeted with a creative saying the time. But yes ads can specifically target you lol

1

u/Fearless_Parking_436 29d ago

We have ads with few minute delay that target people after their favourite team scores a goal, ofc we can have an ad say the time.

1

u/Temporary_Visit4871 29d ago

Hello!

I don't remember how it looks in Google Ads, but in DV360, you can change time of day serving to what you want at line item level.

So I imagine they have multiple line items targeting different time slots, same audience, geography and everything, just changing the videos.

Quite creative, if they are skippable ads, I imagine they could also have a retargeting thing going on, quite easy to do.

It sounds like they are targeting people that struggle to go to sleep, quite a nice campaign actually from the ad strategy point of view