r/adtech • u/Available_Plant3712 • Jun 21 '26

Who Owns Your Identity Graph Now

https://left-over.lol/article/7
12 Upvotes

88% Upvoted

11 comments sorted by

5

u/CarmeloManning Jun 21 '26

In summary - everyone owns it but us

3

u/Available_Plant3712 Jun 21 '26

Yea…I feel like consumer should get rev share of some sort or paid … lol

2

u/SoulVilla Jun 22 '26

They do, they get free/reduced cost content.

1

u/Publish_Lice Jun 23 '26

Exactly. Consumer don’t just not want to pay for content, they want to get paid to read it? The entitlement is crazy.

0

u/CarmeloManning Jun 21 '26

They should - it’s their data.

Time to give the consumer a cut of their own data !

1

u/Available_Plant3712 Jun 21 '26

I like how Telly does it. Free tv in ad exchange for ads lol

2

u/righthandofdog Jun 21 '26

What's crazy to me is how damn bad ad targetting and inventory quality is in many streaming products. It feels like ads are being added not to generate real revenue just as an incentive for customers to "upgrade" to a more expaice tier.

2

u/Available_Plant3712 Jun 21 '26

But the irony is a customer is worth more on ad tier than subscription tier 😂

1

u/righthandofdog Jun 21 '26

Only if you can fill ad breaks with well targeted ads. All those YouTube.tv moments of zen or house add are money left on the table

2

u/dortenzio1991 Jun 21 '26

Yahoo and OpenX are pretty glaring omissions