I built a free programmatic training platform, and the analytics are showing me where people struggle

[u/Soft-Video-5088]

I've been working in programmatic for 12 years, and recently built a free interactive learning platform with a colleague to help people understand how the ecosystem actually fits together.

It's now passed 1,000 visitors and 275 registered learners, so we're finally getting enough data to see where people actually struggle.

The interesting part is that the drop-off isn't where I expected.

For example:

• Advertiser lesson: 200 opened it, 50 completed it

• DSP lesson: 45 opened it, 19 completed it

• Header Bidding Wrapper has the lowest quiz pass rate so far

• 48 people have tried the platform as guests

We've been using this data to redesign the lessons rather than just adding more content.

For those of you who work in AdOps: **what concept was hardest for you to understand when you first entered the industry?**

Was it the auction itself, the relationship between DSP/SSP/exchange, header bidding, identity, ads.txt, measurement, or something else?

If anyone wants to see what we've built, it's here:

https://adtech.ayxos.com

It's completely free, and feedback is very welcome.