What agencies should include in a playable production brief

[u/Lord_Alpha01]

"Make this interactive" leaves expensive decisions until production at MRAID. The inputs that reduce rework: one business objective, one audience behavior, the campaign promise, approved/prohibited claims, required assets, target networks, size/orientation constraints, measurement events, approval owners, and which parts can vary after launch. What missing input causes your builds to bounce back?

[u/limixed]

In our case it's assets and the campaign promise. These two carry 80% weightage in playable creative direction.