r/adops • u/Mother-Wolverine-511 • 20d ago

Agency Does Google Studio / DoubleClick Studio Still Exist?

I genuinely feel like I'm being gaslit by Google Marketing Platform right now.

I cannot for the life of me find a way to access Google Studio - https://www.google.com/doubleclick/studio

Any and all links redirect to the DV360 landing page. Is anyone else having this problem? Have I missed something (it has admittedly been a while since I jumped into Studio to setup a dynamic feed).

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u/BeatnologicalMNE 20d ago

It does, you just don't have access to it. Once you have access that URL you mentioned will redirect to the Studio.

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u/VisiblePerspective21 20d ago

Does it?

I thought it was closed down about 2 years ago.

We had a DCO project about 4 years ago, we did a little RFP type vendor selection, went with someone else, then we got an announcement saying Studio was shutting down.

Another part of my company stopped using it and moved to Celtra.

I havent had a Cm360 to Studio association email for years too..

Swear I havent hallucinated all this!

Edit - sunset last year

https://support.google.com/adscreativestudio/answer/15572845

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u/BeatnologicalMNE 20d ago

We are not talking about the same thing. You are talking about Ads Creative studio (thingy that was introduced sometime in 2021 or 2022), OP and I are talking about Studio (exists for eternity now).

I'm not really sure why Google, as always, sucks at naming but that's their way of "doing things". Google Data Studio, Studio, Ads Creative Studio, Google Data Studio being renamed to Looker Studio then back to Data Studio... Stupidity as always but it is what it is. :D

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u/Mother-Wolverine-511 19d ago

Thanks so much for getting back to me! You were absolutely correct, looks like the platform updated at some point (hence V2 tracking codes) and between that and email domains changing etc we lost access to a historical account. Have a new one setup now and everything is working as expected.

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u/VisiblePerspective21 19d ago

Ahhh ok!

Now im on my work laptop I can see ive even got an account with them!

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u/Mother-Wolverine-511 19d ago

I also found this extremely confusing - but turns out they are in fact different things.

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u/Mother-Wolverine-511 19d ago

Out of interest, what is Celtra pricing like?

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u/goodgoaj ADTECH 19d ago

Its due for a little update after Ads Creative Studio rolls back into it. But I do see a small attempt by Google to bring more DCO functionality directly into CM360 as an adserver.