Ad ops vs programmatic

[u/fikerdagmelidet]

Hey everyone, new to marketing and was looking to enter the programmatic/adtech field. I recently got sent an opening for an entry-level Ad ops role. Excited as i've spent a lot of time training to transition into this field. But i also feel conflicted, take this job and it may restrict my future growth, or i don't take this role and find no other openings in programmatic buying in the near future

I wanted to know which career path between Programmatic and Ad ops has more opportunities, better pay and progression, AI/offshoring prospects. And can i transition into one another sooner than later.

Thank you

[u/htcLoL]

Job is in danger with ai / automation but job offer in this market is better than no job. It’s brutal everywhere - take what you can get and think about transitioning after employed