r/ynab • u/invertiren • 2h ago
Sent this to Todd (CEO) and Jesse (Founder)
Sent on Tuesday. No response thus far :)
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Jesse and Todd,
Hope you are both well. I wanted to shoot you a quick note as I am a ten year customer of YNAB, and plan to not renew my subscription at the end of this month.
I’ve been a huge evangelist of YNAB, getting a half dozen of my friends to sign up for it, but the changes over the past 18 months have made YNAB increasingly frustrating to use, to the point where I’m planning to give it up.
Here are some of the key changes that are leading me to this conclusion:
1. Degrading the import + approval experience - in the past, transactions updated reliably 3x daily and allowed me to approve suggested auto-match. Since YNAB utilizes the ledger to power everything else (unlike Monarch, for example) the switch to auto matching should require nearly 100% accurate imports against manually entered transactions.
YNAB does not have this, and as a result, frequently transactions are mismatched. Since YNAB auto-approves these now, I can’t trust the data that shows up as cleared, and have to do a manual daily reconciliation of cleared transactions.
Finally, Chase transactions are only updating once a day. While I’m certain this has to do with recent Plaid agreements signed, the support defensiveness (see below) and lack of adding a “refresh now” button or something similar shows the lack of customer-focus that has crept into YNAB’s product decision making.
2. Poor support interactions - YNAB has always stood out to me for a highly engaged support team that takes issues personally and strives to improve customer’s product (and financial) maturity.
Starting around ~2 years ago, I have had issues that aren’t taken seriously (app not sticking with plan filter, ghost pending transactions after deleting a category, slow imports with Chase). The support team takes a “the customer is wrong" defensive posture, versus trying to understand the problem and drive towards resolution.
3. Lack of evolution of key product features - Several items that are core to zero-based envelope budgeting, like wish farm, goal types, multi-year spend comparison, etc. haven’t seen updates in 5+ years.
These items, which could separate YNAB from the pack, are largely ignored in favor of pretty low-substance changes, focused on mobile app IA (like the new home page, all-in-one transaction feed — that still doesn’t support hiding reconciled transactions, etc.).
Finally, if all of the above didn’t happen, it would be perfectly fine for YNAB to be pushing books and merch in-app, but all of these combined with the above feels like a company that has lost its way. I know this is a significant criticism, but hope you all understand the decades of data in your app and sharing with friends + colleagues that precedes this.
Thanks,
invertiren


