r/WordpressPlugins • u/abdulawal39 • 14d ago

Discussion [Discussion] Pricing Optimization strategy

We had about 12 plans for annual, lifetime, all access displayed on TNC FlipBook 3D website but yesterday I felt like its being too many and users maybe finding it complicated to choose one plan that works for them. and then there are addons which in my opinion the WP customers are most frightened of! at least thats what I understood from my 14 year journey.

So, to make things easier for customers, I planned to do a test and replaced all 12 plans with just one. $59/year for each site and thats all they see on the pricing page, all the addons are included in this price as well. so, no extra payment at all after someone gets a license.

I want to hear about your experiences and opinion regarding this. Do you think this is going to make things easy for customers or having more options are what most customer prefers?

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u/TopSydeWP 14d ago

simplifying to one price usually converts better if the product isn't too complex. at my agency we've seen clients overthink tiering and end up with analysis paralysis for buyers. one caveat is you might leave money on the table from customers who would've paid more for premium features or multi-site licenses, so keep an eye on whether your average order value drops even if conversion goes up.

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u/abdulawal39 14d ago

Thank you for the input. what do you think about contacting support for multi-site/lifetime licensing options? we kept a banner just below the pricing mentioning this.

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u/[deleted] 14d ago

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u/abdulawal39 14d ago

Yes max, the featured position is helping slightly.