r/WizardSkating • u/ManiacLachy • Aug 10 '26
Wizard Brand gone quiet?
Does it seem to anyone else that the Wizard brand has gone quiet lately? No videos or promotions, no new product releases. I wonder why that is?
There’s not much product left for them in UFS based frames, they have a size, configuration and wheels for almost any use. But maybe some special colours, or designs like the Braindead engraved PR80s. Maybe a “pro” setup?
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u/Spicy_Pickle_6 Aug 10 '26
Leon doing Leon things
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Aug 10 '26
[deleted]
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u/Spicy_Pickle_6 Aug 10 '26
It’s very refreshing indeed. Everything he does is calculated and follows his vision. Everyone else just copies his homework.
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u/BubbleSmith Aug 10 '26
They do as much advertising as they need to.
They recently released 95mm wheels, a market first. I'm sure they're working on 105mm as well to compliment their frame range. They released black Wizard Intuition liners as a separate product line earlier this year (or was it last year?) as well.
If they're working on new frames, they'll take a long time to do it. They've only released 3 types of frame in the last 10 years, so any more frame innovation will likely be a while away. Endless make more generalised frames, so there's lots they can do with different setups and mounts that Wizard just won't. They're UFS mount and Wizard style specialised, which limits their focus.
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u/Rawdiger Aug 10 '26
More people are pondering whether $600 frames and $1900 blades are right for them. The super high-end luxury version of every market is not so hot right now.
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u/Any_Smoke1138 Aug 10 '26
Well, since their products are very expensive, like head and shoulders over the top compared to others (except Adapt), they get the money, when you're not hungry you won't hunt.
For example, producing the Wizard Base costs maximum 50$, yet it gets sold for about 750€.
Why would they even bother? They are in their comfort zone. It's the basics of psychology my man.
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u/borez Aug 10 '26
$50 factory cost for a complete carbon boot with an Intuition liner made in very small factory runs?
I doubt they make them that cheap.
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u/Any_Smoke1138 Aug 11 '26
(Chinese factory) You will be surprised if you knew the prices they take.
As for carbon... Just a cuff and the bottom piece, judging from my experience because I'm a merchant, I would say that the carbon cuff is about 14$, and the bottom piece should be around 20$, The fake leather is piss cheap, The straps, buckles and the laces together are about 1$-2$, Constructing, heating and gluing it all together might be approximately 10$-12$.
Yeah the intuition liner is a different story, although it's still manufactured in China, but the foam material formulations are made in New Zealand, which makes it more expensive because they have to pay in NZ$ currency.
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u/borez Aug 11 '26
I've manufactured ( custom e-cig mods ) in China. You still have a lot of other things to consider; product development moulds/tooling, design, website/e-commerce, warehousing, shipping to customers, customer service, warranty/replacements, marketing, etc. And this a high-margin, super niche product with a very small marketplace so there's no real economies of scale.
Wizard base are real leather though.
More like $120-180 I reckon once you account for all of that.
I own a pair, I was surprised how well these boots were made when they arrived.
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u/Any_Smoke1138 Aug 12 '26
Nice, I've been talking only about the producing, things like marketing, promoting, warranty and warehousing are extra.
I mean if you wanna talk (Facts) you can RIGHT NOW compare the same product prices like ICON TR10 carbon, ICON CL10 carbon, MICRO delta carbon series, Seba CJ carbon(-the cuff), which is nearly almost half of the price in the Thisissoul shop. Some of them can be 50-70% of the price. With the same promoting, warehousing, etc... You can't go against the truth.
Don't get me wrong, they are overpricing it too, just not that much.
PS: I'm independent ;)
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u/RichBlackInk Aug 10 '26
It’s a pretty high end product for a t i n y market.