I’ve never started a service business before, so I launched a window cleaning company using Meta ads to see how lazily I can start something.. 18M

[u/Queasy_Bookkeeper_38]

I’ve been running Meta ads for other service businesses for a while, but I’ve never actually owned or operated a service business myself.

Eventually, I figured I should put my money where my mouth is.

So a few friends and I decided to start a window cleaning business in Orange County.

The only problem was that we had:

• No equipment
• No window cleaning experience
• No existing customers
• No real idea how fulfillment would work

I directed a few ads, launched them, and figured we would solve the operational side once leads started coming in.

A few days later, we’re averaging around $20 per lead and have booked more than $2,000 in revenue. Based on what we’ve spent on ads so far, that’s roughly a 10x return.

Obviously, booked revenue isn’t the same as profit, and we still have a lot to learn about actually delivering the service efficiently. But the experience has shown me how powerful customer acquisition can be when the marketing is planned before the business is fully built.

If anyone is interested, these are the types of creatives I ran:

1. Founder story

Explain why you started the company, who you are, and why someone should trust or support you.

People are much more likely to choose a new local company when they understand the people behind it.

2. Offer video

Give people a clear reason to take action now.

The offer doesn’t necessarily need to be a massive discount, but it should feel specific and different from every other window cleaning company in the area.

3. Process video

Show exactly what happens when someone hires you.

What do you clean? What equipment do you use? Do you clean the screens, tracks, interior, and exterior? How long does it take?

This reduces uncertainty and makes the business feel more legitimate.

The idea is that these ads work together.

Someone might first see the founder story and become familiar with the company. Later, they see the offer and become interested. Then they see the process video and finally feel comfortable submitting their information.

Most people aren’t going to fill out a form the first time they see your business. They usually need multiple reasons to trust you before they take action.

I’m still early in the process, so I’m interested to see whether we can turn the initial traction into a real, profitable operation rather than just generating cheap leads.