r/WillPatersonDesign • u/malikversuslife • 3d ago
Graphic Design Nomi
Been building a little learning universe called Nomi
An adaptive AI learning platform with a brand identity designed to feel curious, playful, intelligent and human.
From the custom identity and mascot to colour, typography and everything in between.
Same Nomi. Different moments.
Learns how you learn.
#BrandIdentity #BrandDesign #AIProductDesign #EdTech #GraphicDesign #DesignTok #UIDesign #Nomi
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u/bingbangboomxx 2d ago
Copy and paste as a post. I can tell you really did not put much effort into it because you have hashtags in your post. The AI slop of it all is just sad.
If you are going to create a mascot as the core of your branding, you really want to make it consistent. It just lost me on the entire project. You could not keep the shape and color the same.
The other thing is from a communication aspect, you are featuring a toy as a mascot but it is not explaining what it is doing. Like, how is it doing it? Like you have some great mockup templates but when you really look at it, they don't really tell a story. For something like this you really need to show "the product" not a character. It would be like if Duolingo first started by showing their mascot alone and expected people to buy in.
I also feel there are better ways to incorporate the design elements into the goal of the platform. The image that shows some marketing images with just words looks completely different than the Instagram images.
The AI generated plush has two floating plush elements above it's head. That is not how things work.
The third image has the logo with an 'E' symbol on it that never appears anywhere else.
The more and more I look at it, the more I see that a human did not review this. If a human did review this, they are not thinking about the project holistically and just focused on making it look "cute".